Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn
PubMatic
Technology, Information and Internet
Redwood City, CA 298,053 followers
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
About us
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- Website
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https://pubmatic.com/?utm_source=LinkedIn
External link for PubMatic
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform, marketing automation software, mobile advertising, video advertising, in-app advertising, and inventory quality
Locations
Employees at PubMatic
Updates
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PubMatic's Nicola Spooner and Zaid Roberts will be attending IAB UK Engage next week. The event will bring together the industry's biggest names about why they’re unapologetically optimistic about the future of digital. Learn more: #IABEngage https://lnkd.in/gF_6G7NF
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According to MAGNA Global, Offsite Commerce Media Ad Revenue is projected to hit $32 BILLION by 2027 in research we commissioned last year! 💥 Emerging channels, like offsite, are proving to be impactful as all sides of the ecosystem navigate the next wave of commerce media. So, last week, we brought together top industry leaders for our Commerce Media breakfast roundtable hosted at The Langham, to dive deep into the offsite advantage and how to maximize further opportunities in Retail Media. A huge thank you to everyone who joined us for this insightful morning :Jason Westcott of GroupM, Jasmine Poke of Omnicom Media Group, Aslan Shirazian of Just Eat Takeaway.com, Greg Deacon of Snappy Shopper, Scott Easton of Western Union, Ulyana Guseva of Citymapper, Stephen Shepherd of dunnhumby, John Rainsbury of Uber, Benedict Turner of Flywheel, and Felipe A. of Klarna.
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Join us in Hong Kong on June 21 as we dive deep into CTV&OTT advertising with thought leaders including Charles Lai from TVB (Television Broadcasts Limited), Regan Baillie and Doug Choy from The Trade Desk, Rebecca Wan from TCL, along with Jason Barnes, Emily Yri & Bob Wang! https://lnkd.in/eDHcgk5F
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Our Alena Morris and Annalect’s Josh Farbman will convene at AdMonsters Ops next week to discuss how the industry can steer toward privacy-forward addressability! Don’t miss out: https://lnkd.in/eNB4g7xF
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Our Alena Morris sat down with industry leaders from Gracenote, Momentum Design Lab, an HTEC company, & Women in Technology: Hollywood (WiTH) for an impactful discussion about #AI, #CTV, inclusivity, & more at Hollywood Innovation & Transformation Summit (HITS) last week! Thanks for having us!
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We’re excited to return to #CannesLions2024 next month! Request an on-site meeting with our team and learn about the work we’re doing to advance #programmaticadvertising innovation: https://lnkd.in/exwiPWD2
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Tomorrow our team will be attending La Nuit Des Rois 2024 in Paris! This prestigious annual event gathers 500 industry leaders in France, celebrating and awarding the best talents in our field. Learn more and join us: https://lnkd.in/eX9iw2FG
LA NUIT DES ROIS
events.pubmatic.com
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The PubMatic Box Cricket Championship saw exceptional participation, with over 300 employees forming 30+ teams across Pune & Gurugram locations. Throughout the tournament, a total of more than 2700 runs were scored, including an impressive 170 sixes and 56 fours. The live streaming of the tournament's scores garnered significant attention, accumulating thousands of views during the event, making it one of the most-watched events in the company's history, with over 5000 views. #LifeAtPubMatic #BoxCricket
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We hosted PubAcademy Bangkok at the Park Hyatt Bangkok last week, diving deep into the world of CTV and OTT advertising where we shared and learnt from our partners and agencies on the latest market trends in Thailand, video buying strategies, audience addressability, creative strategies for CTV/OTT and much more. A huge thank you to our amazing partners for their inspiring sessions: Tanpitcha Chattrakoonphong (WeTV SEA) David Sky (True Digital Group) Raj Sunder (Wootag) Ben Chavengsaksongkram (Omnicom Media Group), Surattaya Khampradid (KINESSO), Parnsuk Tongrob (iQIYI.com) Navarun Vacharaphol (dentsu) Stay tuned for more insights and upcoming events!#PubAcademy #CTV #OTT #DigitalAdvertising #Networking Genelle Hung Tim Purss Cheeri L. Joseph Lee Khin Mu Yar Soe Nirmal Bhagwani