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What if you could generate the same results in a given period without spending tens of thousands of $$$ on ads? That's what Charlie Cawsey, Founder & CEO at Type One Style, is doing with their mobile app. Rather than being overly-reliant on traditional advertising, Charlie uses creative push notification and content strategies to drive serious results with the app. "£20,000 gone. That's what it would have cost in ad fees to do what we did with the app for free," says Charlie. And that doesn't factor in opportunity costs. Type One Style isn't just sitting on the money that they save. They reallocate it toward growth-focused strategies like SEO, influencer partnerships, and expanding affiliate networks. That's what marketing efficiency is all about.

"Do more with less." It's the goal of every business, especially in 2024. But achieving optimum marketing efficiency can be tricky. That's why we're collaborating with Digioh for their upcoming webinar, "Creating Marketing Efficiency" In this webinar we’ll discuss: - Tried-and-tested tactics that empower marketers to achieve maximum efficiency in their campaigns - Valuable insights from top brands on how they achieved marketing efficiency, with actionable takeaways for your own campaigns - Some of the best new innovations in technology and how you can implement them in your day-to-day marketing tactics Our very own Neal Goyal will be speaking alongside other top minds like Eli Weiss (Yotpo), Blake Imperl (Digioh), Mia Healy (Triple Whale), and Aaron Dungca (Rebuy Engine). Date: Tuesday, June 4th Time: 9AM PT / 12PM ET Where: https://lnkd.in/eh2DxesC Don't miss out! Reserve your spot today. 🔒

Don't fall into the trap of thinking retention = email and SMS. Yes, they're both very important ingredients to a successful retention strategy BUT brands need to think holistically about ways to keep customers engaged. Think of it this way. In order to stay ahead of your competition, your goal should be to: 💬 Deliver the right message 👩 To the right customer 📲 Through the right channel 🕰️ At the right time Eli Weiss, VP of Retention Advocacy at Yotpo, says "creating an impactful 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚" is what will drive customers back to your brand. So whether it's email, push notifications, social media content, blogs, or SMS, figure out what's driving customers back to your brand and do more of it. For more CX tips from experts like Eli, check out the newly-released CX for Experts guide. (link in comments)

Your customers are telling you what they love and what they don't about your products. Are you listening? And how are you using their feedback to improve your CX? Jess Cervellon urges brands to use their product reviews to deepen their understanding of customers' wants, needs, and pain points. Whether the feedback is positive or negative, it's important to know what your customers think about your products' quality, sizing, taste, packaging, etc. They're giving you GOLD. And once you decipher through that feedback, you can strategize on how to use it. Use that information to directly address those pain points in your marketing campaigns, PDPs, landing page, and social content. For more tactical advice from Jess and other CX experts, check out the free 'CX For Experts' guide at the link in the comments. 👇

When you need to make an Amazon purchase from your phone, why is it you open the Amazon app and not your mobile web browser? It's because: 1. The app shopping experience is faster, smoother, and optimized for your phone screen vs the mobile website 2. The app is already logged into your account so you don't have to spend time typing in your email & password (that you probably forgot). The app lets you instantly browse, access saved items, and get personalized product recommendations 3. Your payment and shipping info is saved so you can make purchases with a single tap. How many times have you abandoned a cart because the checkout process was a too long? So ask yourself. If you're a brand with a strong cohort of customers shopping via mobile devices, why would you make the path to purchase difficult? 🤔 Shoutout to Mark Milutin for the awesome video!

Charlie Cawsey's (Founder & CEO at Type One Style) "Holy Trinity" of mobile app benefits. 👇 1️⃣ A streamlined shopping experience without the "journey derailments" customers encounter on the website 2️⃣ A better overall customer experience = a 154% higher conversion rate in the app vs website 3️⃣ Native in-app features that result in a 42% higher app AOV vs website Charlie goes on to say that Type One Style's "mobile app statistics look like typos because they're so good...when someone says you have an 11% CVR, you just think 'well, that's wrong.' But it's not." Learn more about the strategies behind Type One Style's mobile app success at the link in the comments.

It takes a village to reach your customers effectively

How strong is your subscriber retention strategy? 🔄 To ensure success, Gina Perrelli (Co-Founder & CEO at Stay AI) stresses the importance of keeping your current subscribers top of mind—or else you’re risking massive churn. These are Gina's 3️⃣ subscriber retention takeaways from our newly-dropped guide, CX for Experts. Download the full guide for more takeaways and actionable insights from five leading CX pros: https://bit.ly/3JPJsHf

The amazing news keeps rolling in today! For leaders dedicated to putting the customer first, this collection of insights is a must-read. Extremely honored that Tapcart reached out to me to be featured in their latest guide, 'CX for Experts' The 39-page guide book features the leading CX experts in the ecommerce industry: Gina Perrelli, Jess Cervellon, Eli Weiss, Alexa Kilroy, and myself. This guide is a testament to the power of a truly personalized customer experience and details the real world tactics I’ve personally implemented to drive results. I’ll link the guide in the comments!

Tired of the same generic CX advice? So are we. That’s why we got 5 of the industry's best & brightest CX leaders to share their top insights that’ll transform your customers into brand loyalists. Introducing “CX for Experts” – a CX guide for experts by experts. Here’s a sneak peek at what awaits: Gina Perrelli (Co-Founder & CEO at Stay AI) dives into subscriber retention aftercare and how to prevent churn post-BFCM. Jess Cervellon (Fractional CMO & CXO) walks you through how to leverage data to elevate your customer experience through personalization. Ronak Shah (Co-Founder & CEO at Obvi) details the three pillars of retention marketing, the customer retention flywheel, and how Obvi uses push notifications to mitigate churn. Eli Weiss (VP of Retention at Yotpo) maps out Jones Road Beauty’s approach to retention and the tactics they used to maximize customer LTV. Alexa Kilroy (Director of Marketing at FERMÀT) shares how to trigger subscriber win-back flows and how to turn one-off buyers into loyal subscribers. “CX for Experts” skips the mundane to deliver expert wisdom, ensuring your time is invested in strategies that yield tangible results. Download the guide (link in the comments) to elevate your brand, strengthen customer loyalty, and build a customer experience your shoppers won’t soon forget!