The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox. It's like having that one friend who always knows the best deals, guiding you on what to buy and where to find it, all through expertly curated content. Beyond discounts, KCL is trusted for its smart shopping strategies, time-saving tips, and opportunities to earn rewards. KCL helps CPG brands engage with savvy shoppers across moments of consideration, research, and purchase. Top brands like Unilever, P&G, and Kimberly-Clark trust us to amplify their offers and share their brand stories with highly engaged and purchase ready shoppers. Whether targeting a nationwide audience or specific retailers, KCL offers strategic planning, authentic content, and flawless execution across various tactics to foster meaningful connections with potential buyers and convert them into loyal customers. This holistic approach empowers brands to build a sustainable growth engine and generate demand seamlessly across the entire spectrum of influence, from awareness to sales- all within a single, powerful platform. KCL takes great pride in it majority female executive team, its commitment to the local Boise, ID refugee population through our charitable organization (yes, we use coupons for good!), and its fully remote organization that offers some pretty cool benefits, including fully paid employee health care, 401k and match, family planning stipends, and sabbaticals, among other perks.
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1120 S Rackham Way
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Boise, Idaho 83642, US
The Krazy Coupon Lady reposted this
Blowin' Shit Up at The Krazy Coupon Lady | CPG & Retail Sales Leader | Spreader of Positive Vibes | Proud CHIEF, NextUp Member and DEIB Advocate
Starting my NYC work trip the right way! What better way than a Broadway show with Angela Espitia with Unilever and Kelly McKay my The Krazy Coupon Lady travel partner! We are fortunate to work with some of the best in the industry!
The Krazy Coupon Lady reposted this
Blowin' Shit Up at The Krazy Coupon Lady | CPG & Retail Sales Leader | Spreader of Positive Vibes | Proud CHIEF, NextUp Member and DEIB Advocate
Day 2 begins with Beiersdorf in Stamford, CT Excited to spend the day in the Beiersdorf offices and a fun night out with the best people. More pics to follow I’m sure! Can’t go wrong with the KCL squad in tow… Kelly McKay Heather Wheeler. Here we go!
Exciting news! We have been honored with the Digiday Award for Most Engaged Community of the Year! KCL was awarded as a publisher that has most consistently achieved high audience engagement and a strong sense of community. This accolade is a testament to the movement we've created, driven by trust and the value our readers find in our amazing community. A huge thank you to the entire KCL team, whose unwavering dedication has truly set us apart amid a record number of entries. Your hard work does not go unnoticed! We owe a big part of this success to our incredible partners. Thanks to your trust in us to share your stories and deals, we've been able to make a real impact. Thanks to everyone who's been a part of this journey. Here’s to continuing our mission and achieving even more together! #DigidayAwards #Innovation #Community #IndustryLeaders https://lnkd.in/gXkNV9uS
Hanging out with new friends after an afternoon filled with activities at MediaPost's Brand Insider Summit! Nikki Doctor with Linqia, Ginny Deitchler with ODN, Michael Murdock with Bright Red. Kelly McKay, Maya Mirt.
Lan T., Head of Marketing at Nutrition North America for Unilever International, shared how Unilever is capitalizing on the movement of local customers globally. By following emigrees and offering them their favorite Knorr soups from home, Unilever has not only maintained but grown its connection with these communities. Their approach demonstrates the power of 'going global to local,' using specific product use cases to craft messages that resonate deeply with diverse consumer bases. This strategy, combining smart data use, digital targeting, and culturally resonant marketing, is setting a new standard for diaspora marketing. An inspiring look at how global brands can stay locally relevant!
We just heard a great session at the Brand Insider Summit on the co-branding partnership between OLLY and Overnight Beauty. Last year, Jennifer Peters of OLLY PBC and Ruthie McCombs of Overnight Beauty connected at this summit over their shared focus on sleep. They successfully combined OLLY's nighttime supplements with Overnight Beauty's sleep beauty line in a unique holiday gift box! This collaboration shows the power of brand partnerships to unlock new customer segments and amplify brand impact.
Just listened to a panel on how Gen Z is changing the marketing game with their preference for brands that are personal, meaningful, and sustainable. They're increasingly using platforms like TikTok for discovering new brands. Thanks to Michele Burchfield for moderating, and to panelists Lisle Friedman, Jeannie Hannigan, and Christina Caruso Nevoso for sharing their experiences and insights on reaching and engaging Gen Z effectively.
Just attended a powerful talk by Marlin G., Global Marketing Director at Bacardi Ron Santa Teresa, about "Life and Death Branding: Santa Teresa’s Gang Reform Mission." This session wasn't just about branding; it was a heartfelt look at how Santa Teresa Rum used a challenging situation with Venezuelan street gangs to make a positive impact on their community. It’s truly inspiring to see a company take meaningful action to help their community, showing what real commitment to social responsibility looks like.
The best part about working in CPG is the people. The last few days have been an absolute treat at MediaPost's Brand Insider Summit, from spending our mornings in insightful sessions to our afternoons making life long friendships. Erica Jones, Chris Elliott, Angela DiLemme, Danny Gardner, Michael Murdock, Kristy Day, Leah Weaver, May Le, Jennifer Peters, Bobby Hoffmann, Susan B., Faith Nettles, Ian Dallimore, Nikki Doctor, Josh Spiegelman, Khara Bozler Hutchinson, Ginny Deitchler, Adam Lisiewski, Kelly McKay, Maya Mirt
Cheers to kicking off MediaPost’s Brand Insider CPG Summit with a fun KCL cocktail hour, hosted by our krazy squad Kelly McKay and Maya Mirt! We are excited for the days ahead, filled with meaningful connections and insightful sessions.