Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Analytics to join the Data Analytics department.

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age A-List Agencies to Watch.

Principal Qualifications/Responsibilities Strategy:

The Associate Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 1+ years of experience in a managerial role.

The Associate Director will be responsible for, and in leading their Analysts in, the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights.  This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

Specifically, the Associate Director will be responsible for:

Management Role:

• Leading their team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts   
• Leading their team in the development and execution of campaign measurement  and data strategies                                                                                                                                       
• Developing Analytics talent on their team                                         
• Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency

Measurement Strategy:

• Developing and executing frameworks to guide complex projects                            
• Developing and executing cross channel media measurement and testing plans
• Consulting with colleagues and clients on measurement strategies/techniques
• Ensures appropriate analytics integration into all agency production processes

Assessment and Analysis:

• Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results                                         
• Works independently and with the team in assessing client media programs
• Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
• Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
• Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses      

Required Skills/Qualities

• Strong working knowledge of Marketing and Digital Marketing          
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT.
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus                                                                             

Experience:

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)                                                                        
• 5+ years in an Analytics role                                                               
• 1+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• BA Marketing/Analytics 
• MS Marketing/Business Analytics a plus

Critical Success Factors and Key Personal Competencies:

• An analytical mind, an entrepreneurial spirit, and innovative strategic thinking                                                           
• Strong quantitative, analytical, and problem solving skills     
• Ability to simplify the complex 
• Strong communication skills                                                   
• Strong collaboration skills
• Ability to manage multiple projects and deliver against aggressive deadlines


Why you’ll want to work at Tombras:

• Modern offices & amenities in desirable locations
  • (Gay St. in Knox, Madison Square in NYC, Buckhead in ATL, South End in CLT)
• Dog-friendly offices (Knoxville & Charlotte)
• Casual dress & environment
• Free Parking (Knoxville/ATL/CLT)
• 11 Paid Holidays, including MLK Jr. Day & Juneteenth
• Paid Volunteer Days 
• Generous parental leave for primary and non-primary caregivers. 
• Medical (PPO or High Deductible option) for employee + dependents
• Employer paid Dental & Vision 
• Employee Assistance Program for employees + dependents
  • Includes 3 free counseling sessions per life event
• HSA Employer Contributions 
• Dependent Care FSA Option
• Employer-paid life and disability insurance
• 401(k) Participation + discretionary employer contribution
• Highly collaborative and high-energy work environment
• Model of ongoing feedback for continuous career growth and development
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

This position is remote to start and can be based Remotely, in Knoxville or Atlanta once our offices reopen.  If you haven’t heard, Knoxville is one of the coolest cities (just ask HuffPost, Buzzfeed and Forbes). Seriously — if you’re lucky, we might help you relocate here.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their race, color, culture, ethnicity, sex, gender identity and expression, nation of origin, age, veteran’s status, religion, disability, sexual orientation, appearance, opinions, beliefs and more.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.