Marketing Analytics Lead
Marketing Analytics Lead
This job is no longer open
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
We’re looking for a driven, analytically-minded professional to join the Growth Analytics - Marketing team! Growth Analytics at Affirm encompasses Product, Marketing, User, and Analyst Foundations. The team is responsible for the research, reporting, and experimentation vital to build outstanding consumer-facing and merchant products. The ideal candidate will have strong analytical and problem solving skills, an eagerness to collaborate with different teams, curiosity to learn more every day, and patience to work through difficult problems specifically related to marketing effectiveness.
What you'll do
- Drive business outcomes by translating analytic insights into actionable recommendations to help accelerate partner marketing with key enterprise merchants
- Develop and implement measurement and learning agenda by partnering closely with merchant-facing Marketing and Client Success teams and launching through enterprise merchant’s partner marketing programs
- Be the main marketing analytics and data advisor for Marketing and Client Success teams in supporting strategy and execution of partner marketing with enterprise merchants
- Derive tracking, measurement and data pipeline requirements from partner marketing objectives
- Ensure implementation by both internal and external marketing engineering teams
- Establish robust performance reporting dashboards, develop target forecasting
- Drive analytical agenda to help understand marketing efficiency and drive user growth for both Affirm and enterprise merchants
What we look for
- Passionate to disrupt the lending and financial industry for the better
- 6+ years of experience in an analytically-driven role (analytics, consulting, finance, etc.)
- Exceptional interpersonal skills and ability to influence cross-functionally, driving effective communication with both internal and external/technical and non-technical stakeholders
- Strong working knowledge of SQL, familiarity with leveraging Python or R for efficient analyses
- Strong working knowledge of marketing metrics such as CPM, CPC, CAC:LTV, ROAS, share-of-cart, etc.
- Solid understanding of MarTech/AdTech subjects such as attribution, user & conversion tracking, CDP/DMP, Look-a-like targeting, conversion & brand lift studies, etc
Location
We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
#LI-Remote
Check out our remote-first approach to learn more about the new ways we work.
If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2019 D&I report.
We also believe “It’s On Us” to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state and local laws, including the San Francisco Fair Chance Ordinance. By clicking "Submit Application," I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
This job is no longer open