Grow your career with a growing organization

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

The Job:

At Personal Capital, we are on a mission to transform financial lives. The Sr Marketing Analytics Manager will report to the Senior Director of Data Analytics and be responsible for creating key performance reports, deep analysis, and insights. Additionally, the Sr. Marketing Analytics Manager will lead and grow a team of marketing-focused analysts. The Data and Analytics team works collaboratively with the Marketing team to detect trends, better understand our users, and identify opportunities. Our team’s analysis provides actionable insights to marketing/product leaders so they can make informed, data driven decisions to drive the business. We need someone who is passionate about growth, strategy, and analytics to make Personal Capital the best it can be.

Specific responsibilities:

• Conduct the standard suite of product analyses to uncover insights about our product and users: cohort analysis, funnel analysis, user segmentation, etc.

• Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions

• Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions

• Collaborate with Marketing, Engineering and outside vendors to integrate data from new and innovative marketing technology and tools. 

• Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability

• Design and analyze A/B tests to drive KPI improvements

• Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to leadership

• Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements

• Training, coaching, and hiring a growing team of marketing analysts 

Qualifications for success:

• 6-12 years of business focused reporting & analysis experience

• 3+ years managing and growing a team of analysts

• Must have experience in marketing analytics (knowledge of online and offline marketing channels, terminology, and marketing platforms)

• Experience working with marketing agencies (PR, SEM, SEO, Direct mail, TV, etc.)

• Proven track record of identifying, optimizing, and driving change at various stages of the customer journey 

• Strong SQL and Excel skills with at least a working knowledge of R, Python, or other scripting language preferred

• Experience developing and maintaining reports in Tableau or other data visualization tool

• Experience analyzing A/B and multivariate results for campaign and engagement performance

• Experience with tracking and analytics tools such as Google Analytics, Google Tag Manager, Mixpanel, Optimizely, and Tableau strongly preferred

• Comfortable with large data sets and interest in building data models for consumer behavior and business metrics

• Strong analytical, organizational and interpersonal skills

• Effective communication skills to present information to technical and non-technical audience

• Highly motivated self-starter with the ability to work efficiently with minimal supervision

• Knowledge of and curiosity to stay current on industry analytical trends

• Bachelor's or Master’s degree in Business, Marketing, Statistics, Mathematics or related quantitative field

Please note that this role is being posted by Personal Capital, an Empower company. Personal Capital roles are cross-posted to the Empower web site and are also available at https://www.personalcapital.com/company/jobs.  For more information about Personal Capital, please visit www.personalcapital.com

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 5%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus nine paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

The salary range below describes the minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Base Salary Range

Location

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.