Bikky

At the Restaurant Franchising & Innovation Summit in Kansas City last month, Bikky CEO Abhinav Kapur asked a panel of diverse, best-in-class operators: what does data as a superpower mean to you? Jill Marchick of Applebee's Neighborhood Grill + Bar: ➡️ using guest, check, and feedback data to prove the success of the Dollarita ➡️ telling a compelling story around the business case to align franchisees ➡️ highlighting the impact of the promotion to front-line teams so they're ready to execute in the restaurant Doug Willmarth of MOOYAH Burgers Fries and Shakes ➡️ using the loyalty program to power their digital marketing efforts ➡️ incentivizing guests with attractive offers to get them into the digital ecosystem ➡️ leveraging segmentation and effective communication to drive higher frequency Yaron Goldman of Rib & Chop House ➡️ it's all about driving sales - if the data doesn't help you do that, it doesn't matter ➡️ honing in on the 1-2 key metrics your team in-restaurant needs to know to best serve the guest Robert Andersen of The Great Greek Mediterranean Grill ➡️ using data to pivot your real estate strategy and meet guests where they are ➡️ creating a centralized dashboard of the most important KPIs to align franchisees and corporate ➡️ religiously following guest feedback data to make sure you deliver a best in class experience as you rapidly scale Get the full video to the panel, plus more takeaways, at the link below: https://lnkd.in/eSnmuXmH

We’re thrilled to announce MOD Pizza as the latest enterprise brand to adopt our best-in-class customer data and analytics platform! MOD has long relied on their nationally recognized loyalty program to understand and engage their guests - but on average, fewer than 33% of consumers actually enroll in these programs. Without data on more than half their guests, MOD lacked a way to understand the incrementality of their marketing, menu, and operational decisions. Bikky helps them understand the behavior of the more than 20 million non-loyalty guests they’ve served over the past few years, including what drives frequency and lifetime value across markets. We’re honored to partner with their exceptional team, and to help remain at the forefront of a rapidly changing, increasingly competitive industry. You can read more about our partnership here: https://lnkd.in/e-eke8-u

"It turns out that every restaurant apparently needs a CDP" 👏 Thank you Meredith Sandland and Carl Orsbourn for spotlighting our recent partnership announce with Bojangles' Restaurants, Inc. We're proud to power the next phase of their digital transformation by helping understand the right messaging, offers, and products that can drive incremental traffic, frequency, and sales.

Congrats to our partner Evergreens on the stunning relaunch of their website!

It's an honor to partner with Bojangles' Restaurants, Inc., an iconic brand with some of the most loyal guests in the business. They'll use our best-in-class customer data platform across all 800 locations to deliver the right content, products, and offers that drive customer lifetime value and maximize ROI on their digital investments. On behalf of the entire Bikky team, we're proud to say that It's Bo Time!!