Cint

👀Is there anything getting more attention than attention metrics in conversations among advertisers, agencies and media companies during the ongoing NewFronts/Upfronts season? In a discussion with Beet.TV, Neala Brown, Teads SVP Intelligence & Strategy, shared how leveraging measurement partners like Cint and Adelaide makes it possible to determine what the right thresholds are to drive the best outcomes for your brand: https://lnkd.in/gp7BqCTw

Excited to share that Lindsay Fordham is joining our NY Tech Week panel, Synthetic Signals: Transforming Audience Discovery! I’ve had the privilege of working with Lindsay back at Lucid—she’s a brilliant product mind and a thoughtful leader. Now SVP of Product at Cint, she’s shaped some of the most impactful innovations in research and measurement. Come hear her (and an amazing lineup!) on June 3 at Pianos NYC. Drinks, sharp thinkers, and smart conversation—what more could you want? 🗓 June 3 | 5–7 PM 📍 Pianos NYC 🔗 RSVP: https://hubs.ly/Q03ns1Ll0 #NYTW #Innovation #AI #SyntheticData #DigitalTwin #MarketResearch

Everyone's thinking about the hottest event of the summer: Cannes Lions International Festival of Creativity 🇫🇷 And so are we! Repping our global measurement team Laura Manning Simon Beedell Kathryn Failon and Daniel Robinson will be headed to the South of France for a week of riveting industry discussions - and sipping rosé. Will you be there too? We're sure your Cannes calendar is filling up fast, so let's lock in some time to meet up! E-mail ariel.madway@cint.com to schedule a meeting with the team.

The countdown is on to head back to Amsterdam for another year of Greenbook IIEX Europe🌷 If you'll be there too, come see us at booth 6 to: 👋 Say hi to the team Chiara Meola Robert Sorrell Conor Climpson Vikoban Sachchithanandam Bruno Camarero 💜 Learn how we can work together to feed the world's curiosity 🍻 Grab a drink at happy hour June 17 🎁 Take home some cool Cint swag See you there?

What flavors is the modern chicken-lover looking for? What is that perfect price-point to get a diner in the door? What is the sweet-spot between creating a sense of nostalgia and entering a new era? The best way to find out? Running robust consumer research. In a session at Quirks Chicago 2025, KFC US' Consumer Insights and Market Intelligence Manager Renee Reeves, MSM joined Cint's Ryan Fletcher to discuss how KFC uses insights as the basis for flavorful innovation.  Curious to know more? 👀Here's a breakdown of what they discussed: https://lnkd.in/gmvSxC2c (Apologies in advance if it makes you crave some fried chicken 🍗)

¿Sabías que  82 % de los españoles cree que muchas empresas se declaran “sostenibles” solo para fines publicitarios? Este es un dato impactante del III Informe MARCO, en colaboración con Cint sobre Nuevos Consumidores lanzado el ultimo semestre de 2024 (encuesta a 7.300 personas en  11  países). • En Europa, el escepticismo llega al 90 % en Portugal y 82,5 % en España, reflejando la preocupación por el greenwashing. Dircomfidencial • 81 % de los consumidores globales desconfía de los mensajes verdes sin pruebas tangibles. El panorama es claro: la reputación sostenible ya no se gana con slogans sino con datos auditadles y la transparencia de la #ciencia. Zoèpure  rompe el paradigma, es un nuevo capitulo en sostenibilidad escaladle basadle en innovación biotecnológica para la industria funeraria. Alvaro Emiliani 1️⃣ Ciencia primero: nuestra biotecnología está validada por estudios 2️⃣La fórmula esta patentada. 3️⃣ Escalabilidad con conciencia. 🔄 Pasar de la percepción al impacto medible es el único antídoto contra el greenwashing. En ZoePure lo llamamos sostenibilidad basada en ciencia y conciencia. #Sostenibilidad #Greenwashing #Transparencia #industriafuneraria #ZoePure 🇬🇧 🔍 Key insights from MARCO’s 3rd New Consumers Report 2024 (7,300 respondents, 11 countries) • 82 % of Spaniards believe many brands claim to be sustainable just for publicity. • Scepticism peaks in Europe: 90 % in Portugal and 82.5 % in Spain worried about greenwashing. Dircomfidencial • Globally, 81 % suspect sustainability claims lack real commitment. ❌ Take‑away: sustainability reputations are built on verifiable data, not taglines. How ZoePure breaks the mold 1️⃣ Science‑first: our biotech is validated by university studies a 2️⃣ Radical transparency: The formula is patented. 3️⃣ Scalable impact: Scalability with conscience. Moving from perception to measurable impact is the only antidote to greenwashing. At ZoePure, we call it science-based and conscience-based sustainability.

Are we in a Quarter-century crisis? The short answer: It's complicated... The long answer is far more interesting: https://lnkd.in/gGEFzJTY Advertising Week partnered with Cint to run research uncovering consumer perception surrounding how life has changed over the past 25 years – from technology to the state of the economy to media and advertising outlets to the job market – and the impact of these changes consumer behavior. At Advertising Week Europe, Cint's Ariel Madway and Advertising Week's Katie Ingram took the stage to unpack the most notable findings. Whether you had a front row seat to the live session or this will be your first time diving into the results, here's a full breakdown for your reading pleasure: https://lnkd.in/gGEFzJTY

It’s been an exciting Upfronts season as all the major media companies debuted upcoming content to marketers and advertisers looking for the right opportunities to lock in campaign spend. Laura Manning and Daniel Robinson represented Cint’s measurement team at the The Walt Disney Company Upfronts earlier this week 🐭

🗞️ Yahoo Finance covers research from Cint polling consumer confidence and TV viewership habits to help advertisers assess budgets and campaign planning during Upfronts season. https://lnkd.in/g4MumJQS "Our report highlights a sense of economic unease. Simultaneously, streaming's continued rise is undeniable. This presents a dynamic opportunity for advertisers as audiences focus on the value their dollar gets them. We're entering an era where understanding viewer preferences and delivering personalized, meaningful ad experiences is paramount, especially amid economic jitters.” - Laura Manning, SVP Global Measurement, Cint

"Both pollsters and those in the media who report on election polling forget that surveys are not meant to be pinpoint accurate. They’re meant to give a really good snapshot in time.” - Michael Conte, Director of Survey Solutions, MaristPoll But how do you poll accurately in an age of upheaval? At IIEX North America, MaristPoll's Michael Conte and Cint's Matthew Braithwaite took the stage to dig into the evolution of political polling, provide a post mortem in how major events throughout a chaotic last 198 days of the US election cycle impacted the best-laid polling plans, and explore what’s actually working as it should in the world of polling versus the challenges that need to be faced by pollsters leading up to the next election cycle. 👀 If you missed the discussion live - or want to dig back into some of the mind-blowing nuggets they shared - check it out: https://lnkd.in/gyasxa3m