G2

At our AI in Action Roadshow, we’re bringing top #B2B experts together to move #AI from buzzword to bottom-line impact. 🙌 Learn from Tim Sanders (G2), Sydney Sloan (G2), Adam Kaiser (6sense), and Claire Ebben (Qualified), plus industry leaders from Clay, New Breed, & more. Expect candid discussions, hands-on workshops, and actionable takeaways—no fluff, just strategies that work. 🔗 below to get a deep dive into what else we have in store! #G2AIinAction

In marketing, #AI isn’t just a tool, it’s the connective tissue between data + decision-making. That’s how our own Victoria Blackwell frames it in our 2025 AI Marketing Mind Report. In this TalkCMO episode with Kanika Goswami, she shares how AI helps marketers go from reacting to anticipating. 🎧 Tune in for more on turning siloed data into smart strategy: https://lnkd.in/da_E3UV4

AI is everywhere. But most marketers still don’t know how to sell it. I’ve worked with dozens of SaaS teams this year. Everyone’s struggling to turn “we have AI” into a compelling message that drives pipeline. Not because they’re bad at messaging — because the space is moving too damn fast to keep up. The good news? Between what I’m seeing, hearing, and just read in G2’s Buyer Behavior Report, clear patterns are emerging. If you market or sell AI, here’s where to focus right now: 𝟭. “𝗡𝗼𝘄 𝘄𝗶𝘁𝗵 𝗔𝗜” 𝘄𝗼𝗻’𝘁 𝗰𝘂𝘁 𝗶𝘁. 𝗦𝗲𝗹𝗹 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗲𝗻𝗴𝗶𝗻𝗲. -88% of daily AI users say they’ll pay more — but only if the value is obvious. -Don’t talk about what your AI does. Show what your buyer will achieve. 𝟮. 𝗧𝗵𝗲 𝗖-𝘀𝘂𝗶𝘁𝗲 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝘆 𝗯𝘂𝘆𝗲𝗿. -Tell your CEO: power is shifting downstream. -Department leads and end-user champions now drive more decisions than CFOs -Give them content that wows and differentiates and you’ll win their budget 𝟯. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲 𝗥𝗢𝗜, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗶𝘁. -Tell real stories before throwing out ROI calculators -Then do the math WITH them. Don’t expect them to buy your “34x ROI.” -*Show* your product works and customers are raving fans Clarify your AI POV, lead with outcomes, and simplify your story. Because in a noisy market, clarity wins. __ P.S. G2’s report is full of insights like these. If you market AI, it’s worth your next coffee break. #partnerpost

Nine years at one tech company? That’s rare. Only 0.7% of people can say they’ve done it, and our very own Marty Duffy is one of them. 👏 In his new blog, Marty reflects on his journey at G2, the stigma around long tenure in tech, and how staying put can actually be a career advantage. ✅ Read his story + advice at the 🔗 below!

San Francisco, you showed up. 💥 From blueprint-building to breakout discussions, our AI in Action Roadshow stop at LinkedIn HQ was packed with over 100 GTM pros ready to turn #AI theory into real-world tactics. We wrapped it all up with an executive evening at the Giants game (a perfect end to a high-impact day). Big thanks to everyone who joined us IRL! 🙌 📍Next up: Atlanta. (Get those RSVPs in—spots are going fast!) #G2AIInAction

✨Reimagine an AI-First Review Experience. ✨ On June 17th, our own Rachel Bentley and Tim Silber will share a reimagined review delivery and software discovery experience built to help you: 🚀 Give customers more ways to share their voice — on their terms 🚀 Find the right software faster, with AI tools that do the heavy lifting 🚀 Get the answers you need with custom market research This is your front-row seat to the future of software discovery. Sign up today at the 🔗 below.

G2 is heading to #InspireUK25 with 6sense! 🇬🇧✨ We’ll be onsite breaking down how verified reviews + intent data = smarter, faster growth. Swing by and meet the G2 crew (Colin K., Charlie Albuery, Anthony Heaton, + Kelly Walters) or book time with us ahead of the event! (🔗 below)

Think buyers are making decisions the same way they did a year ago? Think again. This cheat sheet distills what’s changing (+ what to do about it) from our recently released 2025 Buyer Behavior Report. 👀 TL;DR: AI visibility, personalization, + proof > everything else. Grab the full report at the 🔗 below!

👀 Spotted our new look? A lot’s changed in the world of software (AI, anyone?). And we’re here to help you stay ahead. From redesigned G2 Badges to a sharper, more versatile look + feel, we’re evolving how we show up to reflect who we are today and where we’re headed next. We’re building the most trusted 🤝 data source in the age of #AI for buyers, sellers, and everyone in between. And we can’t wait to show you how.

👀 Spotted in Times Square: Our very own Palmer Houchins has been named a 2025 GTM10 Marketing Leader! 🎉 Chosen from 800+ nominations, Palmer was recognized as one of the most impactful leaders shaping the future of go-to-market, and we couldn’t agree more. Proud to see his bold vision and leadership celebrated by The GTM10 Awards team at Cello and Lightspeed. 👏