Hightouch

Want to get started with a Composable CDP, but not quite sure how? We’re offering two unprecedented Hands-On-Labs at Snowflake Summit: we’ll help you set an end-to-end Composable CDP In just 90 minutes! If you’re coming to Summit, you won’t want to miss this practical session with John Lopus, Luke Ambrosetti, and Tori Cornel that will help you leverage your Data cCoud for marketing and growth. And if you come for our evening session of “Labs After Dark,” you can enjoy complimentary food and drinks! Register here: https://lnkd.in/ezXXjkPP

We loved The MarTech Summit in London! Athena Sharma from Artefact joined Leonie van der Sleen to share how we're helping leading companies develop their #loyalty programs with a Composable CDP. Plus, Suki Randhawa, Paddy Doran, Ben W., and Nikicha N. got to have some amazing conversations with marketing leaders on the conference floor.

I had the pleasure of joining the #TheMarTechSummit in London. It was a full day of exchanging insights, inspiration, and discussions about marketing strategy and technology. My main takeaways: 1) Rusty Warner from Forrester predicted that in 2024, half of CMOs will pursue a #martech ecosystem integration over a marketing cloud solution. The main reasons to prefer a combination of vendors over a one-stop-shop are: - No single vendor provides a 100% complete solution. - Best-of-breed solutions complement core functionality. - Integration should be treated as a critical investment criterion. 2) David Delbridge of CACI Ltd talked about the main challenges of effectively harnessing data: - Data is locked in legacy platforms and inaccessible to marketers. - Data is available in warehouses/data lakes but unusable due to its format. - Data is accessible but creates limited value due to latency. His recommended approach is to 1) start with defining use cases, 2) redraw the architecture, and 3) adopt the technology by focusing on people and processes. 3) Leonie van der Sleen of Hightouch explained that traditional CDPs often create a second source of truth. Therefore, a composable CDP approach is preferable, where you apply extra capabilities like audience activation, identity resolution, and intelligence on top of your data warehouse. This enables you to enhance an existing data ecosystem instead of building one from scratch. If you'd like to discuss these insights further, feel free to reach out! #TheMarTechSummit

Build audiences, use them in marketing campaigns, and run split tests— all in under a minute. If you’re struggling with data extensions in Salesforce Marketing Cloud, want to reach the same audiences across channels, or just need an easier way to access your data— we’ve got you covered.

Leonie van der Sleen, Hightouch & Athena Sharma, Artefact are now leading The MarTech Summit #CX London's stage with a #keynote: "Driving Loyalty Program Growth with a Composable CDP" 👏 📌 Follow our agenda today: https://lnkd.in/eiCJHd27 #TheMarTechSummit #LondonSummit #MarTech #MarketingTechnology #MarketingStrategy #DigitalTransformation #DigitalMarketing #CustomerCentricity #CustomerExperience

Miss out on all the exciting news from Iterable Activate? Sign up for Activate Virtual happening TODAY to hear how Iterable, in the hands of the world's best marketing teams, is using data and AI to drive personalized, cross-channel experiences. Don't miss the 10:30 am PT session with our very own Alec Haase, diving into how Smart Ingest, a new Iterable feature co-developed with our team, now enables Iterable users with the power of their data warehouse to make personalization easier and more accessible than ever before. 🚀 Save your spot here https://lnkd.in/ekSEkSCF

Snowflake Data Cloud is for marketing. Need proof? Look no further than AXS, the global leader in sports and entertainment ticketing, which engages 34 million customers annually from the Data Cloud across both Adtech and Martech. Join Michael C. and Rebecca Scherer at Snowflake Summit to hear how merging Adtech and Martech strategies with a Composable CDP centered on the Data Cloud enables them to optimize campaigns, personalize experiences, and drive growth for their business. Register here: https://lnkd.in/eTpAs8zN

Conversion APIs are the best way to train ad platforms to target the right people, show the best creative, set optimal bids, and distribute budget most efficiently. The conversions you send are literally training data for the ad platform’s AI systems. And a little data goes a long way… but building and managing custom integrations is challenging. Enter Hightouch. We integrate with Conversion APIs for you— so you can focus on running more effective campaigns, not building data pipelines. Thanks to Cynthia Caridad at The Zebra for sharing at Secoda's MDS Fest how her team uses Hightouch to make it easy to integrate with Conversion APIs!

You’ve got just a minute to explain what your company does. 3…2….1.. go! We’re constantly evolving to help our customers power personalization, advertising, and data-driven operations at scale. We took a moment to summarize what we do now, and had a ton of fun in the process. Many thanks to the entire team at LinkedIn (Lauryn Wells and Sanam Dhanoa in particular), Michael Dellon, and Rob L. for their collaboration on this project!

It’s only been a week, but we’re already feeling nostalgic about Iterable’s incredible Activate conference. Between winning the Expie Award for Technology Partner of the Year, joining the stage with Aoife O'Driscoll from WHOOP, and talking with countless marketers about their goals and how we can help them “Get Out of Data Jail”— it was an unforgettable time! Many thanks to our incredible team who brought all their energy to the conference floor— Nikicha N., Kashish Gupta, Omeed Ziari, Andrew Jesien, Alec Haase, Kathryn Trainor, Colby Z., Vir Sodhi, Anjie Wang, Henry Bottger, Lee Pennebaker, Quinn Robichaux, Natalie Glaser, Jacob Hatch, Daniel G., Collin Chlarson!