InMarket

InMarket is thrilled to be named a finalist in this year’s The Drum Awards for Marketing in Americas for 2025! Our partnership with Danone was recognized for excellence in the CPG/FMCG category this year, as the company saw tremendous results for its newly launched International Delight Holiday Flavors.   Danone’s ad campaign for its Peppermint Mocha and Pumpkin Pie Spice products achieved remarkable results, including an #iROAS above $5 and over $3 million in incremental sales for the individual campaign. The campaign’s success showcased the impact of customer-first #mobile marketing approaches, anchored in understanding why consumers shop, and when and where to best reach them.   Read more about this exciting win here:  https://lnkd.in/gZywkQ-h #TheDrum #Marketing #Advertising #Awards #AwardWin #CPG #Danone

InMarket’s 2025 July 4th InSights highlights how consumers plan to celebrate the summer holiday. Uncover what’s on shoppers’ lists for cookouts, whether they plan to take advantage of July 4th sales events, and how rising prices are impacting their party plans. Download the full report to learn more. https://bit.ly/25j4ili

The value wars show no sign of slowing down, and fast casual is pulling ahead.    In Q4 2024, Shake Shack ranked the highest on InMarket’s Fast Casual Fidelity Index. Our CSO Michael Della Penna tells QSR Magazine much of this can be attributed to Shake Shack striking the right balance between value, quality, and innovation.    Read the full story from Ben Coley here: https://lnkd.in/gvbN9E-m    #FastCasual #Measurement #Innovation

Congratulations to InMarket's 2024 Breakthrough Moment winner, Onnit, for this incredible campaign promoting Alpha BRAIN®! Achieving a 6.17% CTR, 10.3x above industry benchmark, this campaign was certainly a sharp Breakthrough Moment!* Read more about the tactics that led to this campaign's success in our report: https://bit.ly/24btmli #BreakthroughMoments #marketing #advertising #realtime #Moments

As economic pressures rise, consumers are getting creative and #BudgetMeals are going viral on TikTok. Our Chief Strategy Officer Michael Della Penna shared his insights with Newsweek on what these trends reveal about economic sentiment and the ways consumers are shifting their spending habits when it comes to mealtime.   Read the full article here: https://lnkd.in/exhNRAqu   #ConsumerTrends #Inflation #Grocery  

InMarket’s enhanced Q1 2025 Dollar/Discount Fidelity Index report explores the strategies behind the success of top-performing dollar and discount stores like Five Below, Dollar Tree Stores, and Dollar General in the first quarter. Download the report and uncover enhanced insights into shopper demographics at leading retailers, cross-shopping behavior across retail categories and competing chains, and more. https://bit.ly/q125ddfili #Marketing #Insights #Retail #DollarDiscount #ShopperBehavior #Advertising #FidelityIndex

InMarket is excited to sponsor Restaurant Marketing Workshop! Connect with our team in Indianapolis at #RMW2025. #marketing #advertising #adtech

InMarket’s updated Q1 2025 Fast-Casual Restaurant Fidelity Index looks at the most productive FCRs of the quarter, including Shake Shack and Panda Express to uncover the key strategies that likely drove their success.  Uncover brand-new insights on shopper demographics (age & income), along with cross-shopping trends across categories and competing chains. Get the full report: https://bit.ly/q125ffili #Marketing #FastCasual #Dining #Advertising #FidelityIndex

Jack Daniel's® scored a slam dunk with this 2024 Breakthrough Moment! Congratulations to the brand for achieving an impressive 5.59% CTR on this campaign, 9.3x above the industry benchmark!* Learn more about the creative elements that helped this Moment shine in our report: https://bit.ly/24btmli Brown-Forman #marketing #advertising #Moments #BreakthroughMoments

Celebrations are in order! InMarket’s Chief Strategy Officer, Michael Della Penna, has been named one of the Top 10 Marketers among OnConferences’ 2025 Top 100 Marketer Icon Awards.    This is a prestigious honor, as the OnCon Icon Top 100 Awards are peer- and community-voted. Michael is a true testament to the colleague and leader that you want to have in your corner, and we could not be prouder of his achievement. His leadership across marketing and strategy has helped distinguish InMarket as a leader in real-time marketing and measurement. Notably, Michael's efforts have empowered InMarket's clients and the industry at large to understand and quickly react to ever-evolving consumer needs and drive marketing success. Congratulations, Michael Della Penna!