Koddi

In our latest report, we break down the state of programmatic retail media today, and where it's headed next. Swipe through the highlights, then download the full report for insights that matter most to brands, retailers, and tech partners driving commerce media forward, linked in the comments. #Forallcommercemedia #Retailmedia #Commercemedia #Programmaticadvertising

Koddi is headed to Shoptalk Europe in Barcelona, June 2–4, to connect with leaders shaping the future of commerce. As retail media evolves across Europe, we’re helping partners unlock incrementality-led measurement, ML-driven relevancy, and scaled advertiser demand. If you’re attending, let’s talk about what it takes to win the next phase of retail growth. #ShoptalkEurope #RetailMedia #CommerceMedia #Forallcommercemedia #Barcelona2025

A high-performing commerce media network doesn’t happen by chance. Koddi’s analytics suite, including the new Publisher Overview dashboard, gives publishers a full-funnel view of advertiser performance, making it easier than ever to spot unspent budgets, identify churn risks, and take action. In our latest blog, we outline key strategies for optimizing your ad program based on insights from the ad funnel–check it out: https://lnkd.in/gqZKQ_qX #Forallcommercemedia #RetailMedia #AdTech

This year at Retail MediaX, Paul Dahill sat down with Nathaniel Bertram from Gopuff to discuss one of the industry’s most pressing topics: incrementality. With retail media maturing rapidly, the stakes are rising for proving true value. Paul and Nathaniel tackled what incrementality really means for commerce brands and how platforms can move beyond ROAS to unlock smarter growth. Thank you to RetailX Events for hosting such a valuable event—and to everyone who joined the session or stopped by to connect with the Koddi team. #Forallcommercemedia #RetailMedia #Incrementality #CommerceMedia

Follett Higher Education, the largest campus retailer in North America, has chosen Koddi to elevate the online experience across its network of more than 1,000 campus stores. This partnership brings together Follett’s deep expertise in higher education retail and Koddi’s advanced commerce media technology—unlocking new ways to enhance product discovery, drive revenue, and create better outcomes for students and schools alike. We’re proud to support Follett’s mission and excited to help shape the next chapter of campus retail. Read the full announcement in the link in the comments 👇 #Forallcommercemedia #RetailMedia #CommerceMedia

Excited for next week’s Retail Media Network Europe: Ascendant Network Boot Camp in London, where Harsh Jiandani will take the stage to share what’s next for retail media. As retail media looks to programmatic for on-site activation, Harsh will join industry leaders to explore what’s next — including how programmatic infrastructure, scaled demand, and smarter monetization strategies are shaping the future of retail media. He’ll share key insights from our latest research, "The state of programmatic retail media," and what we’re learning from working with top retailers and brands navigating this shift in real time. Attending the boot camp? Don’t miss the session — and reach out if you’d like to connect while we’re there. #Forallcommercemedia #RetailMedia #Programmatic #CommerceMedia

Not all AI is created equal — and not all AI is built to drive outcomes. In Advertising Week, Larry Price, PhD, Head of Data Science at Koddi, explores why predictive machine learning still powers the most important decisions in ad delivery, even as GenAI reshapes creative and content. For real-time personalization, marketplace alignment, and business-aware outcomes, predictive ML remains essential. Read the full piece: https://lnkd.in/dT_KZDZ2 #Forallcommercemedia #RetailMedia #PredictiveML #GenAI #AdTech #CommerceMedia

Thank you to Kiri Masters for featuring the Koddi “State of programmatic retail media” report in this past week’s Retail Media Breakfast Club! The report draws insights from senior media buyers across leading brands and agencies, examining programmatic buying in retail media and the growing demand for streamlined access via DSPs to unlock greater retail media spend. We’re excited to see the conversation around programmatic retail media gaining momentum and appreciate Kiri’s thoughtful breakdown. Check out her blog here: https://lnkd.in/gMaU6__E

Retail media is evolving, and programmatic is leading the charge. At the Path to Purchase Institute Retail Media Summit, our VP of Commerce Media, Eric Brackmann, joined Andrew Hotz, Director, Programmatic Media at Google, and Nick Hamilton, SVP, Head of Technology at 84.51˚, to unpack what’s next for the industry. Key takeaways: - 73% of brands and agencies plan to increase retail media spend in 2025 - Programmatic simplifies retail media activation and unlocks new budgets - Unified, DSP-powered ecosystems are delivering 120% higher ROAS - Partnerships between retailers, tech providers, and platforms are critical to scale Thanks to Andrew and Nick for the insightful discussion on how we build a smarter, more connected future for retail media. #Retailmedia #Commercemedia #Programmaticadvertising #Forallcommercemedia

In 2025, merely using AI is not the goal; true success lies in performance. Commerce media networks must leverage AI to deliver tangible, measurable business outcomes, such as incremental revenue growth and demonstrable ROI. For Advertising Week's blog, AW360, Nanda Lella, Koddi's Chief Technology Officer, explained the three things all marketers should be looking for to reveal AI's true sophistication and ability to drive incremental revenue. Read the full article here: https://lnkd.in/gX4cGc55