Lokalise

TODAY, the localization industry is being REBORN! 💥 And it will NEVER be the same again. Jump with us into the future with the launch of Lokalise AI! A customer-approved beta that's proven in the wild - is now launched to the market. And available to YOU. But, what does this truly mean for you and why should you care? Let's delve in 🌍🚀 Simply put, Lokalise AI is set to help you scale and roll out new languages fast without breaking the bank. Think of it as your personal localization assistant, That sits right in the heart of all your centralized localization in Lokalise. Imagine: 👉🏻 firing off high-quality, contextual translations 👉🏻scaling without being limited by human resources 👉🏻automatically aligning translations with your brand and style 👉🏻getting thousands of SEO and design friendly translations 👉🏻eliminating localization errors and automating time-consuming tasks in mere seconds, and a couple of clicks. 💫 It autonomously handles your time-consuming tasks, slashes your costs, and expands your global reach in seconds. Interested in seeing how it could work for you and why our beta testers loved it? Check it out 👉🏻 https://lokalise.com/ai #ai #translation #localization

🎊 We’re excited to be named an essential app for marketers by HubSpot! Combined with the power of HubSpot, marketers can now deliver content that engages customers in a highly personalized way – through language. 👉 Learn more and install our app here: https://lnkd.in/eTpAf56n

Do you recognize any of these untranslatable idioms? Idioms are a tough nut to crack for translators — you really have to think outside the box. Literal translations just don’t work. You need to know the local lingo, understand the context, and come up with a translation that captures the same meaning without sounding too stiff. Let us know the hard-to-translate idioms you've encountered in the comments below. BTW, we’re going to work "sliding in on a shrimp sandwich" into our conversations from now on, even if it doesn't make much sense in English. Comic by Itchy Feet: https://lnkd.in/ehpVb7dU ---- 👉 Want more fun language insights and localization news sliding into your inbox on a shrimp sandwich? Sign up for our bi-weekly newsletter, now known as Borderless: https://lnkd.in/ew4bf7VH

🌍 🏘 Welcome to our Global Village. 🔽 Each month, we’re taking you on a city tour with a Lokaliser as your guide. You’ll discover their favorite landmarks, some local tips, and foods you may – or may not – have heard of. Excited to dive into the many cities our Lokalisers call home? 🇱🇻 First up, Anatoly Vjalihs shows us around the beautiful city of Riga. Also where Lokalise was born! 🏰 Riga is a city of contrasts, where you find medieval buildings, 18th and 19th-century wooden architecture, Art Nouveau buildings, modernist architecture, and typical 20th-century block districts, all thanks to the city’s rich history. Love food? 🥐 There are plenty of bakeries that serve great croissants, buns, and bread: Mikla, Mulberry. ☕ Coffee shops where you can spend time reading a book: Kalve, Cafeterius, Rocket Bean Roastery, and Miit. 🍽 Many cool restaurants such as John (named after John Kennedy, who visited the building in the 1930s), Snatch, Riviera, Space Falafel, and a few nice fish places: COD, Tails, Catch. 🍸 Wind down in Gimlet with Scandinavian-inspired cocktails or explore Mañana. 👨🌾 Latvia is famous for local farming, so we have great farmers markets: the biggest one is the Central Market, located in zeppelin hangars, and the small and cozy Agenskalns district market. 🖼 Love art? Visit the National Art Museum, which features Latvian art from different periods, the art museum Riga Bourse, the contemporary art museum Zuzeum, and the Rothko Museum in Daugavpils Fortress with original artworks by Mark Rothko (located in Daugavpils, a 3-hour drive from Riga). Consider going to... ⛵ The coast. Visit the seaside city of Jurmala or take the train to more beautiful and wild coasts in Ragaciems or Saulkrasti. 🏘 Small cities like Kuldiga or Cesis, or Rundale Palace. 🍃 Kemeri National Park with its diverse wetlands What to bring home? 🍞 Rye bread. We have the tastiest rye bread in the world. You will find it in every grocery store and supermarket. The one I like is Lači bread with carrots. What to try? 🍧 Try to find one of our most famous national desserts: “Vecrīga” (translates to “Old City”). The recipe is simple: sweet cottage cheese covered in dough. When to travel? ☀ One of the best times to visit Riga is in the summer when everything blossoms ☃️ Alternatively, if you want to experience a real winter, go in December or January when everything is covered in snow. But be prepared, sometimes temperatures drop to below -30 Celsius. Are you from Riga? Drop more tips in the comments below. #travel #local #localization #globalvillage

Some things are just better with butter. 🇬🇧 Marmite and butter 🥖 Bread and butter 🇫🇷 French cooking 🍄 🤤 Mushrooms 🎉 Now, Lokalise too, which connects with ButterCMS 🧈. To learn how to elevate your international content management game, tune into this webinar on the 18th of April: https://lnkd.in/emnPp3dd We'll show you how to test new markets with localization, or speed up your current localization process! Ready to make your translation process faster and easier, and multilingual content management more efficient? ▶ Save your spot now!

Our sales engineer Eric Silberstein often describes translation management systems as workbenches. Where stakeholders from various teams gather together... 👩💻 Devs from the product team ✍ Content writers from marketing 🌍 The linguists 👨🍳 The project managers ... and where you find the tools to translate efficiently, like a translation memory or glossary. What do you think best describes a translation management system?

Are you scaling products internationally? If so, you'll need a platform where you can manage everything from multilingual product design and development to translation files and go-to-market content in multiple languages. Not sure which tool to choose? Discover why Joaquín Muñoz, Localization Manager at Life360 went with Lokalise. #translation #localization

🔔 🛍 A warning to all global eCommerce stores! 👇 When a user arrives at your site, there's always a default language. ✅ So you prompt them to confirm their language and where they're shopping. ✅ This helps personalize their experience with market-specific elements. Let's say they don't confirm and request to be routed to choose another language... ❌ And they see a bunch of flags. Flags may make some users uncomfortable because they may not reflect all the languages that the site is available in. Using the UK flag to represent English, excludes all other locations where English is commonly used. ❌ ❌ ❌ So, instead, you label your language channel as 'choose country'. This is a huge geopolitical nightmare. In 2018, Marriott Hotel's website was shut down by the Chinese government because Hong Kong, Taiwan, Tibet, and Macau were listed as stand-alone countries. So what should you use? Swipe right for the answer! For more insights like these, check out our webinar on mastering the art of eCommerce without borders: https://lnkd.in/eQQ64SmN.. #ecommerce #expansion #translation #localization

🇦🇹 🇧🇷 🇧🇻 🇨🇦 🇫🇷 🇳🇱 🇳🇮 So many unknowns... That's why many marketers dislike dealing with markets where they don’t speak the language or understand the culture. Some go out of their way to avoid them entirely. While it’s good to take precautions to protect your brand, localization doesn’t have to be intimidating. Check out this list of resources for marketers to help you move past the “foreign fear factor” that can block growth in other countries:  https://lnkd.in/ex3XEeeW.. What's inside? 📙 Actionable guides 👩🏫 A free localization course for marketers 📖 Customer stories 📹 On-demand demos and videos

📽 Dune is not only captivating audiences visually, but also linguistically. The film features the invented #Fremen language, built on entirely new linguistic principles. The effort to create a language highlights the power of language in storytelling, especially in the realm of science fiction. It draws us deeper into the experiences of characters and cultures, creating a level of authenticity and immersion rarely seen in Hollywood, while also setting a new benchmark for sci-fi films. 💡 Though the Fremen language hasn’t yet been adopted as an official language, we might just be tempted to ask our product team to add it to our roadmap of translatable languages. Watch this space! ---- 👉 Want more fun language insights like these directly in your inbox? Sign up for our bi-weekly newsletter: https://lnkd.in/ew4bf7VH