New Research Alert 🚨 We’re excited to announce the launch of our new white paper: "The GTM Alignment Gap: Why Teams Fall Out of Sync and What to Do About It." In today’s fast-changing business landscape, growth and innovation depend on unified go-to-market (GTM) teams. But our research uncovered a hidden challenge: even the most confident teams struggle with alignment—and it’s costing companies real growth, revenue, and morale. Did you know? 👉 85% of teams feel confident in their GTM best practices, yet the same percentage experience ongoing misalignment. We call this the “85/85 GTM Alignment Gap”—and it’s stalling progress across industries. Does this sound familiar? Discover proven ways to bridge the gap and unlock your team’s growth potential. Access the free white paper and get insights that can transform your GTM efforts: http://bit.ly/4dUWIZH. #GTM #GoToMarket #Alignment #Research
Mural
Software Development
San Francisco, California 99,413 followers
Mural is a best-in-class visual workspace + smart teamwork practices that can transform how your teams work together.
About us
Mural is the visual work platform that’s your home base for planning, meeting, and working, all in one. Get the best ideas from the whole team Tap into the diverse experience in your org through inclusive communication – and keep it all in one place. Every team member will be tuned in and doing their best work. Work efficiently – across the table or across the globe Get your distributed team aligned faster and make speedier decisions. Tackle any task or project from weekly meetings to strategic initiatives. See the big picture of every project Stop juggling disorganized input across teams. Instead, give everyone one place to share their ideas – and then let them see it all together in context. Mural is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian. With Mural, you’ll see faster progress, better ideas, happier teams, and more consistently excellent results. We're hiring! Visit our website: www.mural.co
- Website
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https://www.mural.co
External link for Mural
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Visual Collaboration, Playful Work, Remote Work, Workshop Facilitation, Design Thinking, Design Thinking Frameworks, Enterprise, Visual Thinking, Remote Collaboration, Digital Collaboration, Customer Journey Mapping, Mind Mapping, Brainstorming, Online Whiteboarding, Experience Design, Remote Facilitation, Digital Transformation, Future of Work, Education, Product Strategy, Design Sprints, Digital Collaboration, Digital Whiteboard, and Virtual Collaboration
Products
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Mural
Collaboration Software
Nevermind the ‘where.’ It’s time for a different ‘how.’ Teams don’t need a better place to work. They need a better way to work. For forward-thinking companies, the Mural digital whiteboard is that way. Mural is how teams work better and make better work. Just like any muscle, collaboration gets stronger the more you use it. We’ve made building collaboration skills intuitive, step-by-step, and easy with the only complete system that offers both a place to collaborate and guidance to hone your team’s collaboration skills. With Mural, teams get to learn as they create. Mural’s built-in methods are designed to teach and strengthen habits for more engaging processes and more impactful outcomes. Dive right in. With Mural, there’s no prep necessary — just dive in and start practicing the collaboration habits that bring about faster progress, better ideas, happier teams, and more consistently excellent results. Make it a mural, not a meeting.
Locations
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Primary
Get directions
650 California St
150
San Francisco, California 94108, US
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Get directions
Costa Rica 5546 - 406
Buenos Aires, 1414, AR
Employees at Mural
Updates
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Want to keep your sales pipeline moving and crush your targets? If communication is breaking down, you could be facing preventable delays and missed deals. But it doesn’t have to be that way! In today’s blog, we’re breaking down what makes an effective collaborative strategy and the positive impact it can have on team processes. We cover: 👉Why effective collaboration is a game-changer 👉Proven tactics to drive productive teamwork at every stage of your pipeline 👉How to develop a collaborative sales culture beyond just strategy Get the actionable insights here: https://bit.ly/43mmq4b #SalesPipeline #SalesPipelineManagement #EffectiveCollaboration #CollaborationStrategy
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We’re excited to be on the road this week at the 2025 Strategic Account Management Association (SAMA) Conference in Orlando! We kicked things off with a VIP luncheon led by our CMO Christina Bottis and CEO of Somersault Innovation Ashley Welch, where we explored the critical role of alignment within Go-To-Market teams and how co-creation can be a differentiator that drives business growth. Our very own Amber Rutgers, Alex Ticas, and Gherman Medovets will be on-site throughout the event, speaking about how they're seeing teams and customers apply these best practices in the real world. If you’re attending, we’d love to connect and share insights! #SAMA2025 #GoToMarket
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Every deal matters, but is your pipeline setting you up for success? If your sales team is chasing the wrong leads or stuck in follow-up limbo, the issue isn’t effort — it’s pipeline management. In today’s blog, learn the strategies that move deals forward, faster. Our comprehensive guide covers: ✅ The impact of a well-managed pipeline ✅ Best practices to boost performance ✅ The biggest blockers derailing your deals Read more here: https://bit.ly/4m4V6Qw #SalesPipelineManagement #SalesStrategy #RevenueGrowth
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Customer journeys can get complicated — but they don’t have to be. Kendall McGill from our Lifecycle Marketing team uses Mural to map out every stage of the customer email journey. By visualizing the process, she makes it easier for all stakeholders to see the big picture and stay aligned. Ready to streamline how you build customer journeys? Try our Workflow diagram template: https://bit.ly/4j0HKlK #lifecyclemarketing #customerjourney #alignment #collaboration
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During times of uncertainty, accurate revenue forecasts are essential. Our latest blog breaks down the 10 must-track sales pipeline metrics that go beyond retrospective reporting — helping you forecast revenue with greater confidence and accuracy. From opportunity-to-close rates to deal velocity, these metrics equip your team to make informed decisions and drive consistent results. 🚀 Read more: https://bit.ly/4mcBTfT #SalesPipeline #RevenueForecasting #SalesMetrics #SalesTips
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Today, AI is rapidly transforming the way businesses operate and collaborate, with many organizations wanting to match its quick pace. However, responsible AI integration is key to successful digital transformation. In his latest article, Mural’s Chief Information Security Officer Derek Stephenson breaks down four essential questions every leader should ask before adopting AI, from data ownership to compliance and security. Explore Derek’s practical tips for making AI work for your company and for your customers: https://bit.ly/3YvJHiI #ResponsibleAI #AIleadership #DataSecurity #MuralAI
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What if your next sales meeting wasn’t a pitch but a partnership? Co-creation invites your customers into the room with you — to design, solve, and win together. On our recent webinar, Seema Jain from Salesforce and our Chief Evangelist, Jim Kalbach, explored how customer-centered collaboration is reshaping the sales experience from the inside out. Here’s what they covered: ✅ The business impact of co-creation in modern sales ✅ How to move from transactional interactions to trusted partnerships ✅ The value of real-time tools in shaping smarter solutions Dive into the webinar recap: https://bit.ly/44sDCaq #CoCreation #CustomerCollaboration #SalesLeadership #CustomerSuccess
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When content marketing strategies lack stakeholder buy-in, even the best ideas can fall flat. We chatted with Amanda Verdino, Director of Content Marketing at Forma, to learn how she uses Mural to encourage purposeful collaboration and enrich her concepts. Ready to transform your content and ensure everyone is on the same page? Head here to try our Concept Poster template: https://bit.ly/3GKLxWC #contentmarketing #alignment #collaboration #contentideas