Ovative Group

When every marketing dollar counts, guesswork isn’t an option. You need more than data—you need 𝙘𝙡𝙖𝙧𝙞𝙩𝙮 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙩𝙧𝙪𝙨𝙩. That's why marketers turn to EMRge™, our marketing intelligence platform that blends powerful tech with Ovative’s expert guidance. Together, they give you the confidence to move 𝙛𝙖𝙨𝙩𝙚𝙧, spend 𝙨𝙢𝙖𝙧𝙩𝙚𝙧, and know what’s 𝙧𝙚𝙖𝙡𝙡𝙮 𝙙𝙧𝙞𝙫𝙞𝙣𝙜 𝙧𝙚𝙨𝙪𝙡𝙩𝙨. Make the right moves, faster. See how: https://bit.ly/45oi6Uy

Do you 𝙧𝙚𝙖𝙡𝙡𝙮 know how your retail media strategy is performing? Our Sr. Director of Retail Media, Derek T. Nelson, is hitting the stage at the Advertising Research Foundation’s Shopper Conference to talk about what it takes to have more 𝙩𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙩, 𝙢𝙚𝙖𝙣𝙞𝙣𝙜𝙛𝙪𝙡 𝙢𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨 with retail media partners. He'll be joined by two other standout panelists: ▪️ Brett Gordon, Kellogg School of Management ▪️ Levi Dantzinger, Albertsons Media Collective Curious to learn more? Connect with our #retailmedia experts: https://bit.ly/4dpCerB

In today’s challenging economy, your creative can't just look good—𝙞𝙩 𝙝𝙖𝙨 𝙩𝙤 𝙥𝙚𝙧𝙛𝙤𝙧𝙢. To get the most out of every dollar, start here: ✅ Use 𝙘𝙖𝙨𝙪𝙖𝙡 𝙘𝙧𝙚𝙖𝙩𝙤𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 for higher performance at lower cost. ✅ Avoid the discount trap—𝙥𝙧𝙞𝙤𝙧𝙞𝙩𝙞𝙯𝙚 𝙗𝙧𝙖𝙣𝙙 𝙚𝙦𝙪𝙞𝙩𝙮 over short-term sales. ✅ 𝙋𝙧𝙞𝙘𝙚 𝙖𝙣𝙙 𝙗𝙧𝙖𝙣𝙙 𝙘𝙖𝙣 𝙘𝙤𝙚𝙭𝙞𝙨𝙩. Use brand codes to reinforce your identity. ✅ Ditch polished content—create 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘, 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢-𝙩𝙖𝙞𝙡𝙤𝙧𝙚𝙙 𝙖𝙙𝙨. ✅ 𝙁𝙤𝙘𝙪𝙨 𝙤𝙣 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣, 𝙣𝙤𝙩 𝙞𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨. Measure hook rate to ensure your ads capture interest. ✅ Don’t fear content costs—𝙨𝙢𝙖𝙧𝙩𝙥𝙝𝙤𝙣𝙚𝙨 can deliver impactful results. Use this checklist to stress-test your creative—and shift where it counts. Need help transforming your strategy? Learn more about our creative services: https://bit.ly/4kcHDnV

In celebration of AAPI Heritage Month, our most recent #PerspectiveSeries featured Yen Chee, Founder of Yen Chee Designs. As a jewelry designer, Yen blends healing stones and elegant designs with her Chinese heritage to create jewelry that makes people feel confident. She shared her unique path to jewelry making, from being raised by entrepreneurial parents to her career pivot from pre-dental to interior design. Our favorite insights included: ◼️ Creativity thrives at the crossroads of culture and family heritage. ◼️ Pivoting isn’t a setback—it’s a launchpad for new success. ◼️ Authentic design tells a story only you can share. Thank you, Yen, for sharing your story and inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4ja5zaO

The market’s unpredictable—𝙗𝙪𝙩 𝙮𝙤𝙪𝙧 𝙙𝙖𝙩𝙖 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚. With EMRge™, our cutting-edge tech and team of experts work together to give you the clarity you need—fast. Our marketing intelligence platform unifies your data to deliver real-time insights with precision, empowering you to make confident, smarter decisions and 𝙢𝙤𝙫𝙚 𝙖𝙩 𝙩𝙝𝙚 𝙨𝙥𝙚𝙚𝙙 𝙩𝙝𝙚 𝙢𝙖𝙧𝙠𝙚𝙩 𝙙𝙚𝙢𝙖𝙣𝙙𝙨. Even in uncertain times, you can grow faster with EMRge™. Learn more: https://bit.ly/4ddLeQg

Marketing is broken. 𝘿𝙤 𝙬𝙚 𝙝𝙖𝙫𝙚 𝙮𝙤𝙪𝙧 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣? CMOs need results that connect to business outcomes: profit, customer growth, and lasting brand value. Yet, most agencies still sell vanity metrics and outdated playbooks. The 𝙈𝙤𝙙𝙚𝙧𝙣 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙁𝙞𝙧𝙢 is the new standard: ▪️ Data as the foundation ▪️ AI-enabled tech as the power ▪️ Experts as the impact multiplier Ovative is the Modern Marketing Firm—built to drive real business results. Not someday. Right now. Read more about the Modern Marketing Firm defined: https://bit.ly/4j78qkJ

Chasing clarity shouldn’t slow you down, 𝙚𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮 𝙬𝙝𝙚𝙣 𝙩𝙝𝙚 𝙢𝙖𝙧𝙠𝙚𝙩 𝙞𝙨 𝙢𝙤𝙫𝙞𝙣𝙜 𝙛𝙖𝙨𝙩. With EMRge™, you don’t have to choose between speed and precision. Our marketing intelligence platform unifies your data and delivers the real-time, trusted insights you need to make smart decisions—fast. Plus, with Ovative’s experts by your side, 𝙮𝙤𝙪’𝙧𝙚 𝙣𝙚𝙫𝙚𝙧 𝙣𝙖𝙫𝙞𝙜𝙖𝙩𝙞𝙣𝙜 𝙪𝙣𝙘𝙚𝙧𝙩𝙖𝙞𝙣𝙩𝙮 𝙖𝙡𝙤𝙣𝙚. Stay ahead, even when the market keeps you guessing. Learn more about EMRge™: https://bit.ly/3YGyxaU

Open-source machine learning is powerful—𝙗𝙪𝙩 𝙤𝙣𝙡𝙮 𝙞𝙛 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙝𝙤𝙬 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙬𝙤𝙧𝙠 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨. Luckily, we've got an expert who does. Tim McWilliams, Sr. Manager of Data Science, is taking the stage at MinneAnalytics' #DataTech2025 to share how to build scalable, business-ready machine learning solutions by: ▪️ Adapting open-source tools to unique business needs ▪️ Scaling and standardizing model-building workflows ▪️ Bridging the gap between technical models and real-world business impact Inspired to know more? Connect with our measurement experts: https://bit.ly/4dbxfdQ

What’s 𝙧𝙚𝙖𝙡𝙡𝙮 moving the needle in retail media? Our EVP of Retail Media, Steve Baxter, joined leaders from dunnhumby, The Trade Desk, and Ulta Beauty onstage at Path to Purchase Institute's Retail Media Summit to unpack what's driving success right now. The key points: ▪️ 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙤𝙣𝙡𝙮 𝙢𝙖𝙩𝙩𝙚𝙧 𝙞𝙛 𝙩𝙝𝙚𝙮 𝙡𝙚𝙖𝙙 𝙩𝙤 𝙖𝙘𝙩𝙞𝙤𝙣. Think better targeting, sharper creative, channel optimization. Otherwise, they're just noise. ▪️ 𝘾𝙏𝙑 𝙞𝙨 𝙧𝙞𝙨𝙞𝙣𝙜 𝙛𝙖𝙨𝙩. When measured across the full funnel, it delivers 30% higher ROI, especially in new households. ▪️ 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣 𝙞𝙨 𝙠𝙚𝙮 𝙛𝙤𝙧 𝙧𝙚𝙩𝙖𝙞𝙡 𝙢𝙚𝙙𝙞𝙖. Break down silos, plan together, and treat retail media as a brand-building lever—not just a buy. Want to go deeper? Connect with our retail media strategists: https://bit.ly/4jN4Ptb #P2PIRetailMediaSummit #P2PRetailMedia

Uncertainty is the new normal—so how do brands stay ahead? They test fast, spend smart, and scale what works: ▪️ Prioritize action over precision ▪️ Make rollouts fast and flexible ▪️ Budget for agility Testing isn't optional—it's your competitive edge. Ready to move faster than your competitors? Let's talk: https://bit.ly/4iSerBx #MarketingStrategy #TestAndLearn #AgileMarketing #GrowthMindset #OvativeGroup