Publishers Clearing House

🔍 We analyzed over 20 billion unique data points, and feedback from 3,250+ customers and 1,000+ B2C marketers for our new MoEngage Customer Engagement Benchmarks report. Learn the findings from this study in a fun & insightful discussion with Eve Fish, AVP Digital Marketing at Publishers Clearing House, and Tom Fishburne, The Marketoonist In under an hour you’ll learn: --> How personalized marketing can skyrocket campaign performance --> The impact of behavior-based and journey-based personalization --> Industry-specific benchmarks (based on 20 BN unique data points) Save your spot: https://okt.to/Ygby2c Aditya Vempaty | Arti Prasad

Edward Leahy, our Head of Sales, shared three recommended actions retailers should take now to set themselves up for a successful cookieless future--including building and boosting their 1P databases with strategic data partnerships. Read more at Total Retail: https://lnkd.in/eRmVS5WT And reach out to learn how PCH Media can help retailers efficiently and effectively reach qualified, targeted audiences. #PCHMedia #firstpartydata #zeropartydata #cookieless #cookiedeprecation #retailmarketing

We are excited to announce the addition of Roey F. to our team, joining as PCH Media's Chief Product Officer. Our Chief Revenue Officer Tim Braz says: “While PCH Media’s first-party data solutions are future-proofed to help partners connect with the right audiences and drive relevant engagement, Roey’s experience in developing and deploying successful advertising products will be a huge asset to our growth. He will further enhance PCH Media’s data-driven offerings and reimagine our product suite to deliver even greater ROAS for our clients.” Read more here: https://lnkd.in/ehhiRvP4 #PCHMedia #zeropartydata #firstpartydata #cookiedeprecation

With the Men’s and Women’s Final Four right around the corner, advertisers should be pleased to learn that a majority of Americans age 17+ (58%) don’t mind seeing ads when watching sports – according to the new Sports Streaming report from PCH Consumer Insights and Evan Shapīro. Surprisingly, younger respondents were less bothered by ads during sporting events than respondents aged 55+, based on the 2,300+ respondents surveyed.    Learn more in the full report: https://insights.pch.com/   #PCHMedia #PCHConsumerInsights #MarchMadness #FinalFour #zeropartydata #firstpartydata

Throughout our 70+ year history, PCH has evolved our business--identifying opportunities and getting ahead of trends. Now, our deep and diverse 1P data from our 100% authenticated audience can fuel our partners' future success. Learn more about our data-driven strategy in Tim Braz's conversation with MediaPost: https://lnkd.in/eiZFDGgh #PCHMedia #firstpartydata #cookieless #cookiedeprecation

"2024 will be a year of massive digital disruption, driven by the deprecation of third-party cookies. Marketers across industries will be challenged to figure out how to reach their core consumers, maintain brand loyalty, and make strategic business decisions. Those looking to succeed in the cookieless world need to turn to high-quality, permissioned zero- and first-party data and identity solution providers -- and PCH Media is uniquely positioned to help.” – Our CEO Andy Goldberg at ICR Conference earlier this week   To learn more, contact us at: https://lnkd.in/eyVxGUBp   #PCHMedia #zeropartydata #firstpartydata #cookieless #cookiedeprecation #datadriven #ICRConference2024

Check out this new study from our consumer insights survey arm, PCH Consumer Insights Platform, in partnership with Moffet Nathanson that reveals, ahead of Netflix’s earnings, how many Netflix users have been impacted by the company’s password-sharing crackdown, the prevalence of account sharing today, and the impact of this crackdown on brand equity. With leading consumer insights from registered people who willingly provide accurate survey responses, PCH Consumer Insights can help financial companies formulate market forecasts based on reliable and robust consumer data. https://lnkd.in/eYWZMcQR #netflix #moffetnathanson #pchmedia #pchconsumerinsights