Sightly

What a fantastic night at Stagwell's "Future of News" event in NYC! Ben Lambert and Alena Pilichowski represented Sightly and had the chance to hear new research from Stagwell about how news impacts business growth. Plus, two engaging panels discussed the future of news and advertising. One featured award-winning journalists, and the other included leaders from big brands who share the belief that news is crucial for driving marketing ROI. Thank you to Stagwell, Ad Fontes Media, and all the moderators for such an informative session! Vanessa Otero Hannah Beckler Jason Conti Jason Rezaian Megan Twohey Ray Day, APR Tara Carraro Will Doherty Dan Gardner Shenan Reed Lou Paskalis Mark Penn #FutureOfNews #brandsafety #TransformingMarketing #MarketingInsights #marketingROI

Jacob Miesner, SVP of Technology at Sightly, discussed the various areas within the Brand Mentality® platform where we harness AI to outperform human capabilities in episode 17 of the BTTM podcast. One notable feature is our anticipation boards. Humans cannot process the entire news cycle by themselves, so within Brand Mentality, a native AI application, we utilize AI to give people time back and help perform those tasks at a deeper, more nuanced level than manual efforts could achieve. By leveraging AI, we assist brands in pinpointing relevant trends and moments for authentic audience engagement. There is a critical need for brands to have control over where and how they show up, and Brand Mentality is the solution. Listen to the episode to learn more: https://lnkd.in/dZinbSms

Couldn't agree more with Albert Thompson! Intentionality behind marketers is lacking in our current landscape. Consumers are waiting for brands to speak up and stand on values they care about. Our Brand Mentality® platform empowers brands to do just that, authentically and swiftly.

As Sightly continues to celebrate our partnership month, spotlighting our network of industry and data partners, we're excited to showcase our involvement in the YouTube Measurement Program (YTMP). Our partnership with YouTube stands as one of the longest at Sightly, and we’ve been part of the YTMP program since 2020. Selected as one of seven trusted partners by YouTube for brand suitability and contextual targeting, this partnership gives us expanded API access to data that fuels rich contextual targeting for YouTube advertisers. Through our collaboration, our clients are able to increase their YouTube performance and gain access to exclusive Sightly capabilities and benefits, including ⬛ Brand Mentality® Profile - reflecting brands unique perspective  ⬛ Nuanced targeting & reporting ⬛ Custom inclusion and exclusion lists ⬛ Real-time optimizations With our extensive expertise and innovative tools, we're committed to maximizing campaign impact. Reach out for a demo: https://lnkd.in/eTaPGN-V #SightlyPartnershipMonth #YouTubeMeasurementProgram #BrandSuitability #ContextualTargeting

Reflecting on an unforgettable experience at the WeAreBRIDGE 2024 event in San Diego! Our team not only lit up the dance floor but, most importantly, explored how inclusion drives business success. Special thanks to Robert Helstrom and Alexander Babatunde for repping Sightly, and immense gratitude to all at Bridge24 for the incredible keynotes and collaborations. Sheryl Daija Erica DeLorenzo Bertice Berry,PhD. Omar Rodríguez-Vilá, Jessica Ricaurte Jonita W. Walter T Geer III Dr. Clarence B. Jones Hadley Amann #wearebridge #wearestrongertogether #DEI #inclusionisgoodforbusiness #BRIDE24

Sightly is headed to the Cannes Lions International Festival of Creativity, taking place from June 17th to June 21st. Reach out to the Sightly team to learn how our Brand Mentality® platform revolutionizes real-time marketing, empowering brands to make swift, value-aligned decisions. Attending Cannes Lion? Let us know! Send a DM or drop a comment below to connect with our team on the ground. See you there! Marissa Price (Rubinfeld) Emily Korengold Annalise Curvelo Maeve Gordon #CannesLion2024 #CannesLion #realtimemarketing

💐 Happy Mother's Day from the Sightly family! This Mother's Day, we celebrate the remarkable figures who embody love, wisdom, and unwavering support. Whether by blood or by choice, these individuals enrich our lives in countless ways. We're celebrating our Sightly moms and the amazing moms who've shaped our team! Thank you for your dedication and hard work. We truly appreciate all that you do! 💐

I attended the WeAreBRIDGE conference earlier this week. I'm grateful to Sightly for supporting something I'm passionate about. I want to thank Sheryl Daija, Erica DeLorenzo, and the entire Bridge team for hosting another amazing conference. Here are some of my key takeaways: 1. Inclusion has a clear business case. The more inclusive and diverse a message, the more engaging it will be. - Omar Rodríguez-Vilá, PhD from the "Inclusion as the New Marketing Metric: Brands are 23 Years Behind" session. 2. Don't forget where you came from, and none of us have accomplished great things without someone's help. - Dr. Clarence B. Jones from the "All Things Thrive on One Thing: Silence" session. 3. When building products, we should aim to deliver a sense that our product was made with our customers in mind. Product inclusion is a sense of belonging through our products. - Hadley Amann from the "Embedding Inclusion in Product Development is no Longer a Choice, It is a Necessity" session.

As Sightly’s Partnership Month continues, we are excited to discuss an exclusive opportunity powered and brought to you by our TikTok API access and Brand Mentality®. Our Brand Mentality® platform captures brand values and, through our partnership with TikTok, allows brands to identify relevant trends as they gain momentum on the platform. Thanks to our access to the most popular and current hashtags, along with their associated metrics and insights, we are able to integrate the brand profile with trending TikTok hashtags. This allows us to identify and surface opportunities within the data, enabling real-time automated targeting and strategic identification with the right trends. The results speak for themselves! By leveraging the TikTok trending hashtag data via Brand Mentality®, a well-known Food & Beverage company experienced a +50% increase in CTR, doubled their paid shares and saw a +14% increase in view rate. This partnership marks a significant milestone in our commitment to enabling our clients to make swift, authentic marketing decisions fueled by a wealth of data and transparency. Our Brand Mentality®-backed action plans equip them to thrive in today's market. Are you utilizing trending hashtags in your campaigns? Lets chat: https://lnkd.in/eTaPGN-V #SightlyPartnershipMonth #TikTok #TikTokPartnership #MarketingSolutions #EmpoweringBrands

Sightly is joining forces with Gyrl Wonder Inc. on May 18th in NYC at Samsung Electronics 837 for a special event: “Wholistically Me: Cultivating Balance”. We’ll be diving into candid discussions on mental health awareness, resilience, and achieving balance with Lestraundra A., the dynamic host of the Balanced Black Girl podcast. We are thrilled to align with such a meaningful cause during Mental Health Awareness Month and look forward to engaging conversations around prioritizing self-care, breaking down barriers, and promoting dialogue within the community. RSVP here: https://lnkd.in/ebNJsXdk #mentalhealthawareness #MentalHealthAwarenessMonth #mentalhealthmatters #MentalHealth #Empowerment #Balance #MentalHealth