Join us for a powerful conversation that's more important than ever with Smartcat's CPO, Falk’ Gottlob on AI agents in the workplace enhance human capabilities, creating a more dynamic and efficient environment 👉 https://lnkd.in/gfcA2QMD In just 45 minutes, you’ll learn: - Where we are on the AI evolution path, and how you can keep pace and be the most effecient in managing change - How AI agents are becoming digital teammates; not just AI tools when you're in a rush, but a more strategic and intentional integration of AI into your workforce - How Skills Graphs drive real-time learning at work, training AI and humans alike Whether you're in L&D or Marketing, this session is designed to help you tap into the productivity potential of AI while leveraging human skills. 📅 Save your spot: https://lnkd.in/gfcA2QMD #AI #LearningAndDevelopment #Marketing #AIagents #Smartcat #Webinar #DigitalTransformation #changemanagement
Smartcat
Technology, Information and Internet
Wilmington, DE 63,927 followers
The essential language AI platform for global enterprises
About us
Smartcat is the essential language AI platform for any global enterprise Our client-tailored language AI turns content in any format into any language, from documents to videos to complex websites and software, making global operations simple for any corporate team. It also allows any user to create new content by tapping into a multilingual enterprise library. Teams get instant results at a fraction of the cost, and with significantly higher quality. And Smartcat's adaptive AI remembers every update made by any team member so you never have to make the same edits twice. The editing process can be scaled up in no time by accessing the largest embedded marketplace of linguists and editors, all AI-automated. More than 1,000 global companies including the Fortune 500 trust Smartcat to communicate their innovations and ideas all over the world. Smartcat is a Training Industry 2024 Top AI in Training Companies winner.
- Website
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http://www.smartcat.com/
External link for Smartcat
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Wilmington, DE
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Translation, Software, Localization, Automation, SaaS, artificial intelligence, Learning & Development, Marketing, Product, Engineering, Website localization, Strings, Figma, AEM, Sitecore, Zendesk, ServiceNow, Content Creation, and Generative AI
Locations
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Primary
Get directions
2024 | 2810 N Church St
Wilmington, DE 19802, US
Employees at Smartcat
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Falk’ Gottlob
Product Leader, Board Member, Advisor, Angel Investor - Passionate about humanizing digital experiences
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Tom Pappas
Vice President, Senior Director Sales | EMEA, Europe and Benelux
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Colman Murphy
Experienced full-stack marketer with deep experience in product, content and growth marketing. People first leader, skilled in transforming siloed…
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Steffen Pijl
Driving Data-Driven Insights | ex-eBay ex-Nokia ex-Navan
Updates
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“We believe in the power of AI agents for global content, combining the speed and scalability of AI with the expertise and nuance of human professionals.” 👏 – Nicole DiNicola, VP of Marketing at Smartcat Nicole was featured in TechRound this week, joining other industry leaders to weigh in on Meta’s plan to fully automate Facebook and Instagram advertising by the end of 2025. She shared how AI agents are expanding what’s possible in advertising, from always-on personalization to scalable, multilingual content. At Smartcat, that’s exactly why we’re building agentic systems designed to plug into your stack and start delivering value instantly. Here are some of her practical tips for marketing teams looking to adopt AI thoughtfully: ✅ Build a strong, structured data foundation ✅ Treat AI agents like new team members with clear guidelines ✅ Let AI handle the repetitive work so humans can focus on strategy and creativity ✅ Keep humans in the loop to ensure quality and cultural relevance Read the full article: https://lnkd.in/dqgrkKCY Thank you to TechRound for featuring Nicole’s perspective on where advertising is headed next! #Smartcat #AIagents #FutureOfAdvertising #GlobalContent
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AI is transforming work, but not by replacing humans. It's making work more human. At Smartcat, we believe AI should amplify human potential, not diminish it. In our latest feature by our Global VP of People, Stacey Richey, "Making Work More Human with AI," she explores how AI can free us from repetitive tasks, allowing us to focus on creativity, strategy, and meaningful connections. Discover how AI agents can: - Enhance collaboration across global teams - Streamline content creation and localization - Empower employees to focus on impactful work Read more 👉 https://lnkd.in/eyPkwRPt Join us in embracing AI as a partner in creating a more human-centric workplace! #Smartcat #AI #FutureOfWork #HumanCentricAI #WorkplaceInnovation
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Exactly. AI agents aren’t features—they’re your future teammates! And just like human teams, they need instant access to the right tools, data, and each other to get meaningful work done. That’s why we’re building for interoperability, not isolation. Smartcat isn’t here to own the interface—we’re here to empower ecosystems. Because the future of agentic work isn’t about a single orchestrator. It’s about agile, modular systems that work with your stack, with your people, and with other agents. For marketers, for L&D, for product and content teams, that means executing strategies faster, smarter, and at a scale that was never possible before. We’re not just imagining that future. We’re launching it—next quarter. #AIagents #AgenticWork #Smartcat #EnterpriseAI #FutureOfWork #GlobalContent
Product Leader, Board Member, Advisor, Angel Investor - Passionate about humanizing digital experiences
AI agents aren’t features. They’re workers. And like any worker, they need access to every tool, every dataset, and each other to actually get things done — not through months-long integrations, but in seconds, not weeks. That’s why at Smartcat, we’re building agentic systems that plug into your stack instantly. There’s a lot of noise out there about a supposed battle for the “orchestration layer” — the idea that if you don’t own the AI interface, you’ll lose relevance. At Smartcat, we talk to enterprise leaders every week. And they’re not buying the “one orchestrator to rule them all” pitch. They care about interoperability, not vendor lock-in. They understand how real-world stacks work. Nobody runs their business on a single SaaS tool — and nobody’s going to run it on a single agent orchestration layer either. The truth is, the real competition isn’t for software dominance. It’s for builders — the ones who know what’s worth automating, who can design, test, and scale agentic workflows that move the business. And the companies that win will be the ones who bet on ecosystems of winners — not one vendor, but agentic platforms, data partners, and integrators working together. That’s exactly who we’re building for at Smartcat. Because the future isn’t about owning the interface. It’s about enabling ecosystems — instantly. We’re investing in the infrastructure that matters: - Instant integrations with your tech stack - MCP for multi-agent orchestration - A2A for agent-to-agent communication across platforms - Visual Agent Builders that anyone on your team can use - Governance and observability built in from the start We at Smartcat have one rule, you want an integration, we make it happen, NOW! 100s of integrations and counting. We’re not waiting for that future to arrive. We’re building it and launching this https://www.smartcat.com/ #AI #AIagents #Smartcat #AgenticWorkflows #MCP #A2A #Interoperability #FutureOfWork #EnterpriseAI #BuildersFirst #AgentPlatform
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We're proud to see our CPO, Falk’ Gottlob, featured in Inc. Magazine! He recently shared his advice for enterprise leaders looking to adopt AI safely and effectively: ✅ Demand a commitment that your proprietary data won't be used to train vendors’ models. ✅ Opt for independent AI platforms that give you the power to switch between the best AI models on the market for ultimate optimization. These principles are foundational to our approach at Smartcat. We’re committed to empowering businesses with secure, adaptable, and cutting-edge AI for translation, localization, and content creation. Read more of Falk's insights here: https://lnkd.in/eZdAFsE8 #Smartcat #EnterpriseAI #DataPrivacy #IncMag
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Fantastic feature in Ad Age of our VP of Marketing, Nicole DiNicola! Her insights highlighting the intelligent adoption of #AIAgents in marketing are spot on. At Smartcat, we believe in a future that combines the powerful partnership between human ingenuity and AI. We view AI not as a substitute, but as an amplifier for the strategic thinking, creativity, and nuanced understanding that only human intelligence provides. Read more: https://lnkd.in/e4R-9iir
Global VP of Marketing @ Smartcat | GTM Leader | B2B SaaS | People Leader | Storyteller
Honored to be featured in this Ad Age article about how brands like Coca-Cola are beginning to use AI Agents in their marketing strategies. While this is a really innovative example to learn from, the key takeaway for me is that AI isn’t here to replace marketers. AI enables you to execute strategies that were once impossible. Imagine being able to execute at the scale of millions, in a way that maintains the tone, timing, and brand standards, while making your customers feel seen, understood, and cared for. Sounds too good to be true, but that’s the power of AI agents when used well. Agents are only as good as the expert marketers who feed them. You don’t just turn on an AI agent and walk away. You have to onboard it. You have to train it. You have to manage it like you would a new team member. Without structure and oversight, agents don’t create magic, they create mess. Marketers, this is our moment to take advantage of AI in a way that elevates our craft and deepens our impact. Read more of my thoughts in the article: https://lnkd.in/eJQR8C33
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Excited to have Debbie Richards in session at the #smartcat booth 1612, 2-3pm on Tuesday, May 20! Join JD Dillon and others and hear the latest on AI, learning team growth, and global content delivery.
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Headed to #ATD25, Washington DC? Here are a few of the ways to connect with Smartcat and explore the latest on AI content creation and translation! 1. Catch Falk Gottlob, Smartcat CPO, live on stage: Exploring the Agentic Future of Learning - Sunday, May 18, 9:30–10:30 AM, Room 143B 2. Visit us at Booth 1612: Come by and explore the latest AI solutions to create, update and translate learning content of any type! 3. See Smartcat, live and unfiltered: Faster L&D Outcomes with Smartcat AI. Denisse Dominguez, Smartcat Customer Success Manager, digs into AI image translation, video dubbing, AI Agents and more - Sunday, May 18, 1:05 pm - 1:35 pm, Learning Stage 5 4. Join Debbie Richards for 1-1 discussion on all things AI - Tuesday, May 20, 2:00 pm - 3:00 pm, Smartcat Booth #1612 Look forward to seeing you at #ATD25! #ATD25 #Smartcat #Localization #EdTech #AIAgents
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We're excited to be included in Huel's Chief Technology Officer, Ollie Scheers' top AI tools list 🙌 Our enterprise client Huel uses Smartcat to deliver their strategic messaging globally with our Global Content AI Platform. #foodandbeverage #huel #translation #localization #AI #aitranslation
😍 My Top 10 AI Tools 😍 Over the past 12 months I’ve played with more than 100 AI tools. I’ll share the full list soon, but these ten have become my go to AI toolset - they’re also the ones gaining the most traction at Huel. 1. ChatGPT / AI Assistant Use it multiple times a day for a wide range of tasks, could not live without it now! 2. Perplexity / Reference-based Research Use for research where I need verified sources or stats. I’m relying on it a bit less as ChatGPT improves, but I still prefer how Perplexity surfaces references. 3. Midjourney / Imagery My go to image generator, however finding I am using ChatGPT more since 4o update. 4. Runway / Video An abundance of options in this space including Sora, Veo, Meta, Pika, Kling, Higgsfield, etc - but I keep coming back to Runway for its features, ease of use and fast renders. 5. Lovable / Prototyping I now spend most evenings “vibe coding” niche tools for personal use. Despite also experimenting with Bolt, I still slightly prefer Lovable’s UI and feature set. 6. Cursor / Coding Quickly becoming our go to coding assistant vs Github Copilot at Huel. 7. ElevenLabs / Voice Unmatched speech quality, customisation and easy to use interface. 8. Rask AI / Localisation Has helped us scale ads in multiple markets, with good language support, dubbing and lip synching. 9. Smartcat / Translation Our AI translation platform at Huel. Good integrations with other tools and excellent translation quality via multiple LLMs. 10. n8n / Automation We currently use Zapier at Huel, but I play with n8n more for personal use. There are so many amazing AI tools now available, but these are the ones I keep coming back to and using on a regular basis. If you’d like to join us on Huel’s AI journey, check out our Data Engineer roles at careers.huel.com. #huel #hueligans #ai #tech #productivity
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