TargetSmart

🍱 Lunch & Learn: Get to know TargetSmart’s Media Buying Platform (MBP) Grab a sandwich and join us for a fast-moving walkthrough of MBP—the tool progressive campaigns trust to land the right message in front of the right voters, right on time. 🗓️ Thursday, June 26th at 12pm ET What you’ll see in 60 minutes: • Real-time audience refreshes that keep ads off people who’ve already voted • Managed-service support with no minimums and no data-tax surprises • Seamless integrations that let you launch (or tweak) digital buys in hours, not days 🔗 Save your seat: https://lnkd.in/eifN_7fv Bring your lunch, your questions, and your next digital challenge—we’ll show you how MBP can help you win it.

We’re excited to welcome Adnan Mohamed as Senior Director of Political Sales at TargetSmart and TARA Media Strategies! Adnan brings more than a decade of campaign and political strategy experience to our team. From his leadership roles in the 2020 presidential cycle — including Beto O’Rourke, Seth Moulton, and the Biden-Harris coordinated campaign in Virginia — to national political ad sales at Cox Media, Adnan has built a career at the intersection of voter engagement and media strategy. In this new role, Adnan will: ✅ Lead political sales strategy across TargetSmart and Tara Media ✅ Expand adoption of our Media Buying Platform ✅ Deliver cutting-edge solutions that combine data, AI, and omnichannel media to power winning campaigns As we enter a critical stretch of the election cycle, we’re more committed than ever to empowering Democratic campaigns and progressive causes with smarter, faster, data-driven communication. Join us in welcoming Adnan to the team! 🔗 to full release in comments ⬇️

What a fantastic few days in Little Rock with our friends at the Association of State Democratic Committees (ASDC)! From strategy sessions to hallway conversations, our team loved connecting with so many of the state party leaders who are on the front lines of organizing and mobilizing voters. We’re always energized by the work happening across the country—and grateful to be a partner in building stronger, data-driven programs. Thank you to ASDC for creating such a collaborative and inspiring space. Let’s keep pushing forward—together.

🔍 Learn Something Powerful Over Lunch! Got 45 minutes and a list to match? Join TargetSmart on your lunch hour for a fast-paced webinar introducing SmartMatch — our self-service tool that makes data hygiene easy, accurate, and efficient. 🗓️ Wednesday, May 28, 2025 🕐 1:00–1:45 PM ET 💻 Virtual | Bring your lunch, we’ll bring the insights Whether you’re running a campaign, organizing a membership drive, or mobilizing voters, SmartMatch helps you: ✅ Upload and append your own lists in minutes ✅ Match against TargetSmart’s 260M+ record database ✅ Append fields like phone numbers, model scores, and voting data ✅ Receive a match report and data portrait instantly SmartMatch puts the power of list matching in your hands—no IT help needed. Sign up today to see SmartMatch in action ⬇️ https://lnkd.in/ejhJ6Myy

As Senior Advisor Tom B. remarked yesterday: "Thrilled to announce that Liz Walters will join TargetSmart as our next CEO. Liz is a born leader who adeptly led the Ohio Democratic Party & has deep experience with party committees, progressive politics, and the labor movement."

👏 Thanks to everyone who attended our ListBuilder webinar this week, and for the many thoughtful questions—we loved showing off the ways ListBuilder helps teams move faster with smarter targeting. 💻 Missed it? Don’t worry. We’re just getting started. Reach out to our team to learn more, schedule a demo, or get started with ListBuilder today. 👀 Watch this space—we’ve got more updates and training opportunities coming soon. Big things ahead.

🍽️ Lunch-and-Learn Alert! Join us for a deep dive into one of TargetSmart’s most powerful tools: ListBuilder. Whether you’re running a voter registration program, planning a texting campaign, or prepping for GOTV, ListBuilder gives you the speed, precision, and flexibility you need to get the job done. In this session, we’ll walk through how to: ✔️ Build lists for text, mail, and canvass programs in minutes ✔️ Access past vote history and registration data ✔️  Identify unregistered, voting-age consumers for outreach ✔️ Send audiences seamlessly to other tools—like our Media Buying Platform—for digital activation   🗓️ Wednesday, April 23 at 1 pm EDT 📍 Live via Zoom Bring your lunch—and your questions. We’ll show you how ListBuilder fits into your strategy and helps your team move faster. Reserve your spot now! https://lnkd.in/eDmJ-Prz

📊 Join us for a webinar on April 23rd at 1PM ET Take a break during your lunch hour and get a closer look at ListBuilder—TargetSmart’s tool for producing high-precision lists and counts to power your programs. We’ll walk through how it works, what it can do, and take your questions live. If you’ve been curious about how to make the most of ListBuilder, this is your chance. 👉 Register now: https://lnkd.in/ec6A_a5p

We had a great time connecting with friends and partners at the America Votes' 2025 State Summit last week—thank you to the organizers and attendees who made it such a valuable and energizing event. If we missed you in the mix, we’d still love to connect. Reach out to us here or at the link in comments—we’re always eager to talk about your goals and how TargetSmart’s data, tools, and insights can help power your work in 2025 and beyond.

We’re headed to Washington, D.C. for the America Votes State Summit next week and are proud to be a sponsor of this important gathering. At TargetSmart, we believe progress is powered by connection, strategy, and smart data. That’s why events like this matter: they bring together the people and ideas that move our democracy forward.If you're attending, let’s connect. Our team will be on-site all week, ready to talk about how TargetSmart can support your programs with accurate data, fast audience updates, and integrated tools to help you win. Let's connect!