Traackr

We are very excited to announce our new partnership with Snap Inc.! 🤝 With Snapchat being a Gen Z favorite, this partnership aims to help brands reach Gen Z and beyond. As of today, Traackr integrates with Snapchat’s Creator oAuth API so that brands can track deeper creator insights and measure the impact of creator content on Snapchat. As Amy Minor mentions, this new integration will allow brands to use Traackr’s influencer marketing platform to: 💫 Invite Snapchat creators to participate in campaigns 💫 Activate organic and paid influencer campaigns on Snapchat 💫 Monitor creator performance on Snapchat And much more! But as Pierre-Loïc Assayag shares, this partnership is more than just a product integration. Snap will be a special guest at our two half-day conferences focusing on the art of creator and brand relationships. Learn more details about our partnership with Snap Inc. here: https://bit.ly/3weGWHb #influencermarketing #creatoreconomy

Data indicates creator mentions of Stagecoach are up — is it the new Coachella for influencer marketing? Let us know! 💬 See the data that indicates why Stagecoach might be the next best place for influencer marketing activations: https://bit.ly/3UJgHkx #influencermarketing #socialmediamarketing #creatormarketing

What is the secret to forming impactful relationships with brands? Listen to content creator, Taryn Delanie Smith's, brilliant answer. ✨ Brands, take a look at our ultimate guide to great creator relationships in order to build more partnerships like the ones Taryn describes. https://bit.ly/4adgCfs #influencermarketing #creatormarketing #socialmediamarketing

New influencer marketing job opportunities 💼 🎉 💫 Mattel, Inc.: Manager, Influencer Marketing 💫 CELSIUS Holdings, Inc.: Manager, Athlete & Community - Action Sports 💫 Moroccanoil: Influencer Coordinator 💫 Boohoo Group PLC : Influencer Manager 💫 Abercrombie & Fitch Co.: Senior PR Executive – All Brands, EMEA 💫 Fabletics: Influencer Marketing Manager 💫 Puig: Brand Manager 💫 Meta: Influencer Marketing Manager, MR Find more roles on our influencer marketing job board ➡️ https://bit.ly/3cuRFDD #influencermarketing #jobalertbalert #influencermarketingjobs

Honored to be named a finalist in Ragan Communications and PR Daily’s 2024 Content Marketing Awards.🌟 Thank you to Changemaker Communications who helped our Top 2023 Beauty Creators campaign stand out in the crowded content landscape. https://lnkd.in/gZbPDrzn

Activating your influencer program in multiple markets? Ensure you are up-to-date and compliant with the proper influencer marketing regulations! For those running influencer programs in the US, ensure you are compliant with federal regulations (like disclosure of paid and gifted influencer marketing content) and state regulations. Explore our compilation of social media and influencer marketing guidelines in the US, UK, and France: https://bit.ly/3U6glnI Remember, new rules are frequently evolving, so it's crucial to stay updated on changes in your specific markets! #influencermarketing

The influencer strategy behind CÉCRED's successful launch 🚀 Beyonce. Just kidding! 😂 Over the past few years we’ve seen an influx of celeb-owned brands, but not all of them prove to be successful. The industry has shown that — regardless of owner — successful brands require sophisticated, multifaceted strategies to captivate and engage consumers. CÉCRED is prioritizing building creator relationships with beauty creators from the jump rather than solely relying on Beyoncé and her celeb network. A breakdown of the brand's VIT performance showed that they had multiple tiers (VIP, mega, macro, mid, and more) contributing to their success —  not something we typically see with other large celeb-owned beauty brands. Additionally, the brand’s performance relied less on Beyoncé’s influence in March than it did during its launch in February! Discover the other influencer marketing elements that drove CÉCRED’s successful launch campaign and beyond: https://bit.ly/4bpgjP5 And major congratulations are in order for the CÉCRED team on a successful launch and continuing the momentum! 🌟 #influencermarketing #success

Marketers don’t get nearly as much praise and recognition, so we’re changing that! We’re kicking off a new series highlighting top influencer marketers in the industry. This month we’re excited to feature Saba Bokhari who is a Senior Manager, Advocacy, Influencer Marketing, and Social Commerce - PPD at L'Oréal. With over 11+ years of experiences in startups (Wyng, Oracle Crowdtwist), fashion houses (Marc Jacobs, Nanette Lepore), and Global Fortune 500 companies (L’Oréal), Saba is an incredible expert and leader in the space who has worked on some truly inspiring initiatives. We asked her one serious, and one fun question (you decide which is which). 😉 If you were given $1 million for your influencer marketing budget tomorrow, what would you spend it on? “I would absolutely spend it on immersive creator events/experiences. I’d love to host events across the country, inviting our brands’ influencers and advocates to join along!” Where do you turn to for marketing inspiration? “I love looking at other verticals for inspiration, especially food & bev and hospitality!” We hope she gets $1 million soon, so we could attend her events! Follow Saba on LinkedIn to keep up with all the amazing initiatives she is a part of.

The number one step on Therese Little's 25-step plan to create an influencer marketing program is... To rest & recharge 💜🧠 Whether it's planning an influencer event, negotiating contracts, or analyzing campaign results,  working in influencer marketing requires you to be “always on." We spoke to a few influencer marketing experts about how they protect their mental health while working in such a demanding industry. Their 4 major tips are, 🚫 Set boundaries 💫 Prioritize self-care 🤗 Lean on your community 🏆 Celebrate your wins Let us know how you protect your mental health as a marketer or creator! #influencermarketing #mentalhealth

Headed to eTail™ next week? Join Natalie Weymouth, Liridona Lunja and Emily Gibson for drinks on Monday, May 6th! ☀ 🍹 RSVP here: https://lnkd.in/g8b9uW-V