TV has both a direct and an indirect impact on demand and sales — and we can prove it. Take a look at this graph, which shows how much website visits spiked for a jewelry brand in the minutes following a TV ad. 🤯 But you know what? If any of these visits started with search and ended with a purchase, TV’s not getting the credit — search is. Read more: https://hubs.la/Q03dK7D10 #Attribution #PerformanceTV #PerformanceAdvertising #CTV #CTVAdvertising #PerformanceMarketing #PaidSearch #Social
tvScientific
Advertising Services
Los Angeles, CA 19,462 followers
Connected TV Advertising + Attribution Platform
About us
tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcomes in an approachable, radically transparent, and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in El Segundo, California. For more information, visit https://www.tvscientific.com.
- Website
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http://tvscientific.com
External link for tvScientific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
Get directions
Los Angeles, CA, US
Employees at tvScientific
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Craig Zeldin
Product Growth, New Initiatives
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Jason Fairchild
Co-Founder and CEO at tvScientific
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Shannon Jessup 🔜 MAU
cro / advisor / board member / investor
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Michael Collette
Board Member | Advisor | Media Technology | Data | Strategy | Innovation | Venture Development | Data Licensing
Updates
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Ever seen a great ad on TV and immediately searched for the brand on your phone? You're not alone. Studies show that: 📈 Website visits spike immediately after a TV ad airs. 📈 Google search traffic for the brand increases exponentially within the first two hours post-ad. 📈 Direct website visits rise as viewers type in the brand’s URL. But last-click attribution gives all the credit to search and social, leaving TV’s impact invisible. It’s time to rethink attribution. Our latest blog breaks down why TV deserves a bigger slice of your marketing mix: https://hubs.la/Q03dCd9J0
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The greatest attribution heist is happening in plain sight. 💰 Every day, TV ads spark demand. Consumers see a brand, get curious, and search for it. But when they buy, search takes the credit. TV did the hard work. Search just closed the deal. Our CEO Jason Fairchild breaks down how last-click channels are stealing credit from TV and what brands can do to measure its true impact. Read more: https://hubs.la/Q03d9PX40 #Attribution #PerformanceTV #PerformanceAdvertising #CTV #CTVAdvertising #PerformanceMarketing #PaidSearch #Social
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We are thrilled to welcome Spencer Weinman to the tvScientific team! He’s already off to a fast start and we’re excited to take tvScientific to the next level with his expertise on board. 🚀
It’s rare in life that you get to meet someone at the start of their career, watch them grow and evolve, and then are in a position to hire them to help take your company to the next level. I find that to be one of the great joys of being a founder. I’m so fortunate to say that I’ve been able to do that with Spencer Weinman. I’m proud to announce that he has joined tvScientific as our CRO. Now I’d like to tell a little story about him… I've known Spencer since the earliest days of OpenX, when he joined as a junior-level AE selling the OpenX ad server + exchange solution. Certain people just have that drive thing, which was obvious in Spencer immediately. I remember talking to a senior-level exec at a huge agency, and the exec said, "Yeah, OpenX, I heard from you guys recently--this guy named Spencer left me a voicemail..." This exec was most definitely not on Spencer's target list, but that didn't matter – he would call anyone and everyone. He was (and is) a networking machine, and he’d sell anything that wasn’t nailed down. Needless to say, Spencer found success at OpenX and was soon recruited to build Yieldmo – a Google Labs-funded startup. He did that for years, leading business development/sales and helping build/evolve the product, helping grow the company from 0 through > 100m in three years. He then went on to be the founding CRO at QuickFrame, where I got to work with him and the QuickFrame team (I was an investor and advisor). He built that brand sales team from nothing through their acquisition by Mountain ~2-3 years ago. I tried to recruit Spencer in the early days of tvScientific, but the timing was never right. More recently, as we approached our series B, we started talking about getting him to tvScientific post-B. Here we are, post-Series B raise, and the 4-year recruiting process is finally over! Spencer brings a ton of experience to the table in the areas of brand sales, Supply BD, innovation, and Performance TV. He is the embodiment of Drive, Curiosity, and Humility and has an incredible “Revenue IQ.” He is pragmatic and has a clear point of view on how to take tvScientific to the next level in delivering sales execution and excellence. I honestly couldn't be more excited to be working with Spencer again all of these years after watching him at the start of an incredible career. #PerformanceTV #tvScientific #OpenXalum
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Our Growth Leaders Dinner with Miri Growth at GDC was an incredible experience! 🍽️✨ A huge thank you to Jess Tawn and the Miri team for all the hard work and effort in bringing it to life—we truly appreciate everything you did to make it happen! The dinner wrapped up Day 2 of GDC with great conversations and great company—a fantastic evening all around! 👾 #GDC2025 #GrowthLeaders #GrowthMarketing #PerformanceMarketing #Gaming #AdTech
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tvScientific was proud to sponsor the Advance Women: Together event with incredible women and allies pushing boundaries and amplifying voices across industries. tvScientific's Sandra Parker and Tiffany Jung were there to experience the energy, ambition, and meaningful conversations firsthand. ✨ Huge thanks to Advance Women for fostering this community and to everyone who showed up to support, share, and uplift one another! Let’s keep breaking barriers and championing each other. 🏆 #AdvanceWomen #WomenInLeadership #Empowerment #WomensHistoryMonth #AdTech #MarTech #Leadership #Networking
President of Purpose Worldwide -- Public relations and marketing professional specializing in B2B and AdTech companies
Humbled, grateful and inspired by last night’s Advance Women: Together event in New York. I am completely blown away by the support of everyone who came in person (120!!), who came in spirit, who sent messages and texts and shared posts. By our sponsors (y’all we had SPONSORS). Our volunteers! By my cofounders Sophia Westrich Priti Powell Thank you all for showing up and believing in us, in believing in yourself and for helping to level the playing field. I was blown away by the power and badassery of the women in the room: women I have looked up, who are doing incredible things, who want more out of this adtech / martech industry. Who are forging their own paths and careers and bringing us all along with them. Women we learn from. We wouldn’t be here without you. In the words of Elle Woods, “we did it!”. Now on to the next….
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The greatest attribution heist is happening right in front of our eyes. 👀 Search is taking credit for the incremental demand TV is actually responsible for. Even though it’s historically been considered an awareness channel, TV is driving huge increases in demand and sales. Check out this article from our CEO, Jason Fairchild, where he explores how last-click channels are pulling this off and why TV is really the #1 performance channel.
TV is the best channel for driving incremental demand and sales. Search just takes the credit. For years, last-click attribution has allowed Google to claim conversions that TV actually created. A consumer sees a TV ad, searches for the product, and Google gets the credit — despite playing no role in generating the demand. We can now prove that TV drives massive, incremental sales (which are being misattributed to search). The data is clear. Read on to see why TV is the most valuable performance channel — and a huge missed opportunity for many performance marketers.
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Too many marketers still rely on last-click attribution, over-invest in bottom-funnel tactics, and struggle to measure upper-funnel impact. 📉 It’s time to shift to performance branding — the strategic evolution that blends performance marketing with long-term brand-building. In this Q&A, Bryan Karas 💡 (CEO Playbook Media), Ron Jacobson (CEO Rockerbox), and Matthew Janusz (VP of Performance Ops & Yield tvScientific) share how brands can: ✅ Rethink measurement with MTA, MMM, and incrementality testing ✅ Use CTV as a performance driver, not just for awareness ✅ Build sustainable, scalable growth without sacrificing efficiency Get the insights: https://lnkd.in/gKU2CKw5
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Are you heading to Game Developers Conference? Join the tvScientific team on Tuesday night, March 19th, along with industry leaders from CleverTap, Amazon Web Services (AWS), and Sensor Tower at Product x LiveOps Symposium SF to explore how LiveOps, AI, and transmedia storytelling are leveling up the next generation of gaming. 🎮 Then, keep the conversation going at the networking reception sponsored by tvScientific— because the best insights (and partnerships) happen offstage. 🗓️ March 19 | Terra Gallery, San Francisco (5 mins from Moscone) 🎤 Keynote by: Bing Gordon, former Electronic Arts (EA) Chief Creative 🎟️ Spots are limited request your invite today: https://lnkd.in/gNwxE6XR
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tvScientific reposted this
“CTV isn’t just another channel—it’s the channel modern marketers can’t ignore.” Matthew Janusz from tvScientific breaks down how CTV delivers real audience targeting AND drives measurable outcomes. Want to dive deeper? Listen to tvScientific and Rockerbox explain more about this: https://lnkd.in/g2U7u-ZJ How are you using CTV right now? #CTVAdvertising #ConnectedTV #PerformanceBranding #MediaBuying #MarketingROI