Our 2024 Global Film & TV Report is now out. Find out which movies and TV shows dominated in viewership and online demand. 💥 📺 Top 2024 premieres in global viewership include: The Gentlemen, Fool Me Once, 3 Body Problem 🥊Analysis indicates that SVOD platforms can leverage live sports events such as Jake Paul vs. Mike Tyson to achieve unprecedented engagement spikes and rapid subscriber growth. ⚔️Shōgun (FX on Hulu) reigned as the most popular new series globally in 2024, while Hazbin Hotel (Prime Video) ranked as the #1 new series within the US. ⚪Within the US, the aged 30-44 audience segment is most likely to engage with SVOD brands online while the 55+ segment is least likely despite being the leading age group among subscribers. Read the full report here: https://okt.to/70I6ku Netflix Paramount+ Peacock Max
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YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions. When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people. YouGov /Research Reality
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How well do people really understand the politics of their own neighborhoods? On Thursday, May 15, from 4:30–6:00 PM, my colleague Alexis Essa and I will present new findings from YouGov at the AAPOR Annual Conference in St. Louis. This session dives into the accuracy of respondent reports of neighborhood partisanship, an important piece of the political perception puzzle. I hope to see folks there at #AAPOR2025.
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🛍 📦 YouGov’s latest report – Unboxing online shopping – found that more than half of US online shoppers (53%) are unlikely to buy from a retailer that does not offer free returns. Additionally, 40% of online shoppers have abandoned a purchase due to concerns about the return policy. So, what do Americans expect from your return policy? 👉 Find out here: https://okt.to/n27OeV
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✊ Shopper activism in FMCG: How shoppers are taking a stand. Consumers are navigating inflation, distrust, and political fatigue — and responding in quiet but powerful ways: boycotts, brand switching, and turning to local and regional options. 📊 YouGov’s new article connects these dots with real shopper data from our European markets. 🔗 Get the full picture now: https://lnkd.in/dCJPX2nU #ShopperInsights #ConsumerBehavior #FMCGtrends #MarketResearch
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💻 When shopping online, consumers largely agree that they consider the cost of shipping when making a purchase decision. 🛍 With this in mind, just how much is free shipping worth? YouGov’s latest report – Unboxing online shopping – finds that more than two-thirds of online shoppers (67%) spend more than they intended in order to qualify for free shipping. 👉 Uncover more online shopping trends and preferences here: https://okt.to/E76fgo
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🎉 The latest YouGov newsletter is here. Get up to speed on the latest consumer trends, brand insights, and behavioral shifts shaping today’s markets. Here’s what’s inside this edition: 🛒 Growing in a flat market – Join our free webinar on the 13th of May to learn how our SimIT Web platform helps brands unlock growth with real shopper data, even in stagnant markets. 🎧 Customer service in the UK – Which sectors are excelling, and how does satisfaction vary by age and income? 😨 AI-powered phishing – With 79% of Brits concerned, how should banks adapt? 💸 US consumer caution – Inflation is reshaping priorities as Americans cut back on big purchases. 🔍 Also in this issue: Rating US airline food, favorite US sub sandwich chains, F1 buzz around Hamilton’s Ferrari move, UK hygiene habits, and US streaming trends. Happy reading!
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From Belgrade to Copenhagen: How politics is shaping your shelf. 🛍️🤔 Boycotts in Belgrade. Danish distrust of US brands. Across Europe, shoppers are quietly redrawing the FMCG map — one value-driven purchase at a time. YouGov's latest cross-country shopper data reveals what motivates this shift — and how brands can respond. 💡📊 Get the full picture in our new article now 👉 https://lnkd.in/dgFr6pDT #ShopperInsights #ConsumerBehavior #FMCGtrends #RetailStrategy #BrandEquity #MarketResearch #YouGov #BehaviorChange #ValuesDrivenConsumption
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🇺🇸🍽️ 65% of casual dining customers would be more likely to visit a restaurant because of a clean dining area, and 78% look for quality food. Looking beyond the table stakes, what are regular customers looking for? Compared to those who visit less frequently, Americans who dine out at least once per week are... 📺 64% more likely to visit if the restaurant has televsions 🥡 47% more likely to look for a restaurant with delivery options ⌚ 41% more likely to consider the speed of service when selecting a restaurant 👉 Dig into YouGov’s new “State of the plate: US casual dining report 2025” here: https://okt.to/qbRnyv
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🇺🇸 🍔 New research reveals that 66% of Americans go to a casual dining restaurant at least once per month. Of those diners, 51% spend more than $100 per month, and 28% spend more than $200. What are America’s casual restaurant customers looking for in a dining experience, and which brands are they most likely to open up their wallets for? 👉 Download YouGov’s new “State of the plate: US casual dining report 2025” here: https://okt.to/iAVLO3
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trivago Vodafone and Amazon Prime recorded the highest Ad Awareness score in Australia in the month of January, February and March respectively. Curious about which other brands made it into the list? Download our Advertiser impact report: Q1 2025 to find out more. https://okt.to/2sI3lk
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