Sr Analyst, Marketing Insights & Analytics

Sr Analyst, Marketing Insights & Analytics

About the Role:

The Senior Marketing Analyst will be responsible for analyzing marketing data, developing insights, and providing recommendations to enhance marketing strategies and campaigns. This role requires a strong analytical background, proficiency in marketing analytics tools, and the ability to communicate complex data in a clear and actionable manner. The ideal candidate will have a proven track record in marketing analysis and a passion for driving business growth through data insights.

 

Key Responsibilities:

Data Analysis and Insights:

  • Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies.
  • Evaluate the performance of marketing campaigns across various lead sources.
  • Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
  • Conduct ROI analysis on marketing initiatives and recommend optimization strategies.

Reporting and Visualization:

  • Create and present detailed reports and visualizations to communicate marketing performance to stakeholders.
  • Use tableau to illustrate key findings and trends.
  • Provide actionable insights and recommendations to improve marketing effectiveness.

Collaboration and Strategy:

  • Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives.
  • Work with data scientists and data engineering to develop predictive models and required data architecture.
  • Support the development and execution of customer segmentation and targeting strategies.

Market Research and Competitive Analysis:

  • Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning.
  • Provide insights into market opportunities and threats.

 

Qualifications:

Education:

  • Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field.
  • Master’s degree preferred.

Experience:

  • 6+ years of experience in marketing analytics, business intelligence, or a related field.
  • Proven expertise in data analysis, statistical modeling, and data visualization.

Skills:

  • Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
  • High proficiency in SQL
  • Strong analytical and problem-solving skills with a keen attention to detail.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Familiarity with marketing automation and CRM systems.

Our cash compensation amount for this role is targeted at $161,000 - $190,000 in San Francisco and New York, and $133,000 - $157,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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