We are looking for an Analytics and Data Insights Director, with hands-on experience working on a wide range of data and insights problems in marketing and ad-tech, including things ranging from lift measurement to audience analysis.   
 
Candidates will need to demonstrate experience with pitching new business, leading critical analytics thinking, and delivering recommendations directly to client teams. Involvement in leading client relationships is expected. The ideal candidate should show technical acumen and chops with tools of the trade, including (and not limited to) ad tech, SQL and Python.  

What You’ll Do 

The Analytics and Data Insights Director role is a leading member of the Analytics and Data Insights team at Goodway. This team utilizes advanced tools and innovative techniques to maximize advertising results for our clients and demonstrate thought leadership within the digital advertising industry. You will be at the center of data analysis and modeling at the forefront of the ad-tech space and be taking and communicating the learnings and insights that matter to clients and stakeholders. The Analytics and Data Insights Director will be expected to participate in growth and direction of the Analytics team, with day-to-day team leadership, data strategy inputs and lead new business and the pitch process with the VP of Analytics  

Client Engagements 

• Partner with the VP of Analytics and be an active leader in strategic client acquisition and retention opportunities in all aspects of the client life-cycle ranging from initial prospect RFP response to existing client QBR discussions 
• Manage and resolve ambiguous/uncertain client demands in a positive and forward-looking manner 
• Be the go-to expert for client teams to call on for client analytics and insights opportunities. 
• Be nimble and ready to “think on your feet” across a variety of categories or industry topics with client teams 

Analytics and Insights 

• Develops measurement plans for high-value clients, ensures metric alignment between measurement and client business outcomes throughout engagement 
• Implements measurement frameworks to feed priority metrics for reporting deliverables and dashboards 
• Lead various types of statistical analyses to drive actionable client and internal business insights in paid media planning, execution, and measurement 
• Drives actionable and innovative analytical solutions to key prospect/client and internal business questions by utilizing various datasets and statistical techniques 
• Supplement client data with secondary data sources such as market research platforms and trade sources 
• Provides a combination of thought-leadership, data strategy, and hands-on implementation for bespoke client solutions (e.g., measurement) utilizing Goodway and vendor platform capabilities 
• Partnering with Data Science teams to complete advanced analytics projects 
• Works closely with key internal stakeholders as well as external partners and vendors to enhance the application of both newly sourced and existing raw / aggregated data across all channels and mediums
• Collaborates with Goodway Product and Tech. leaders to identify, understand and resolve technical challenges related to data ingestion, data access, and data accuracy
• Leads by example: demonstrates hands-on functional knowledge to develop/mentor new analysts.
• Facilitates and provides both individual and team industry and technology learning opportunities
• Actively mentors Data Analysts on Analytics and Account teams to drive team members’ career / professional development. 

Expertise and Evangelize 

• Collaborate with the VP of Analytics to develop our go to market strategy for analytics capabilities and growth, driving differentiation of analytics product offering compared to the market 
• Be the go-to experts at Goodway Group for business intelligence and analytics-related topics. 
• Stay at the forefront of digital marketing and advertising technology and its relevance in data analysis; shares learnings with immediate and account teams as appropriate. 
• Align with the Learning and Development (L&D) team as appropriate to broaden organizational analytics and insights competency via targeted training and learning modules 

You’ll Be Successful Because You Are 

• Nimble: Able to manage multiple projects or teams and ensure rigor and high standards are met 
• Strategic: Thinking on your feet with clients and internal teams during live interactions and pitches 
• Knowledgeable: Undergraduate degree or equivalent training in computer science, math, statistics, or a similar technical subject area is required 
• Seasoned / Experienced:
  • Previous analytics-focused experience (8-10+ years minimum) is required
  • Previous experience in digital advertising or ad-tech industry is required
  • Previous experience working with 1 or more client business verticals (Direct to Consumer, B2B, CPG, Retail Media etc) is required
  • Previous client-side (advertiser) and/or agency - engagement experience is required
  • Previous business development and pitch experience required
  • Working knowledge of SQL is required; experience with or a desire to learn Python is encouraged
  • Familiarity and experience with business intelligence tools (e.g., Tableau, Looker) is required
  • Exposure to modern software engineering processes (e.g., version control, automated testing) is preferred
• Multiplier: You improve the overall output of the team and grow team members through coaching, mentorship and feedback
• Right Radio Frequency: You can effectively listen and communicate to a variety of audiences. The ability to communicate the right “radio frequency” with precision and concision is critical
• Agile: You know how to get things done both through formal and informal channels. You understand Goodway’s culture, including the origin and reasoning behind key policies, practices, and procedures
• Multi-Lensed: You can look at a piece of information or problem through different lenses