Business Analyst, Marketing

About FreshBooks

It turns out… unicorns are real! In fact, FreshBooks just became one after raising our valuation to more than $1 billion. And ever since launching in 2003, we’ve been on a steady incline towards one goal: Building easy-to-use accounting software for small business owners. It’s the goal that’s driven us to expand into five offices, serving customers in over 160 countries. And it’s the goal we’d love for you to be a part of as a member of our global team as we continue our journey.

The Opportunity

The Business Analyst works with FreshBooks’ two lines of business, Subscription and Payments, to enable them to determine where to prioritize campaigns and projects to drive growth most effectively. Reporting directly to the Manager,Marketing Planning & Analysis, our ideal candidate will provide solid data and supporting analysis, the Business Analyst brings key insights to the team, and influences business decisions across the company. 

What You’ll Do: 

• Support preparation of monthly, annually and quarterly business team forecasts
• Complete monthly reports of business team actual performance versus forecast and identify/ research key drivers of variances and evaluate impacts to future months’ forecast
• Build, automate and maintain business reporting, analysis and metrics, including in-depth analytics of key metrics such as LTV, ARPU, CAC, Payback, funnel analysis and marketing attribution
• Analyze all performance marketing data to measure effectiveness of marketing campaigns and strategies and provide recommendations on optimization tactics (cross-channel, cross-product) and product launch plans
• Provide weekly media spend reports with relevant narrative on key variances
• Identify gaps and opportunities, collaborating within the FP&A team and cross-functionally, to come up with strategies to optimize existing campaigns and create new initiatives
• Develop a deep understanding of marketing channel performance and financial results
• Work closely with the Growth Marketing and Finance teams to develop monthly, quarterly and annual marketing forecasts and perform variance analysis on actuals to forecast
• expanded or new opportunities and coordinate on implementation of changes.
• Provide coordination and support for other marketing activities and initiatives as required.

What You’ll Need: 

• University undergraduate degree (e.g. business, accounting, economics, mathematics, engineering are preferred)

• 1-2 years of relevant work experience as a Financial or Marketing Business Analyst with a strong work ethic
• Highly proficient computer skills with various applications with advanced Microsoft Excel skills, Google sheets and strong financial modeling skills
• Strong analytical and problem solving skills with the ability to manage multiple projects and adhere to deadlines.
• Working knowledge of data modelling and data warehouse principles
• Confidence to embrace new ways of doing things, including automating functions and looks for continuous improvement
• Collaborative team player with strong communication skills including effective writing skills and the ability to communicate complex ideas in a simple & easy-to-understand way
• Ability to work in fast-paced environment
• Experience with Looker, MySQL query, Google Analytics, an asset
• Nice to have: Experience in SaaS 

What You’ll Love About Working Here:

• Three-week onboarding that brings you up to speed on our brand, product, and most importantly, our customers. It’s an awesome opportunity to dive in and understand what we’re all about and build your network within the company. Plus, there are prizes! 
• Our ever-expanding, global team cares about making accounting incredibly easy for business owners around the world. 
• Amazing growth and mentorship opportunities from a team with a laser-focused mission of shipping extraordinary experiences.
• Collaborative remote or hybrid model with a global team
• A work/life balance you can brag to your friends about:

• Two weeks parental paid leave and paid leave top-up
• Health & dental coverage tailored to your local office
• Generous time off - including vacation, volunteer, and innovation days 
• Health and Wellness credits 
• Learning and development opportunities that are both in-house and external
• Retirement savings programs matched to your local office 
• Stock options for all full-time employees 
• And finally, we have fun at work...Want to start a chess team? Awesome. Want to host a homemade-ice-cream-making Zoom night?  Whatever your passion is, bring it to FreshBooks, tell others about it, and enjoy what you do every day.

Why Join Us:

We're a motivated bunch, with our eyes laser-focused on shipping extraordinary experiences to businesses. You will be surrounded by hardworking team members who share a common vision for what an amazing software company could be, and have the opportunity to help build an elite one, right here at FreshBooks!

Apply Now

Have we got your attention? Submit your application today and a member of our recruitment team will be in touch with you shortly!

FreshBooks is an equal opportunity employer that embraces the differences in all of our employees. We celebrate diversity and are committed to creating an inclusive environment for all FreshBookers. All applicants are evaluated based on their experience and qualifications in relation to this position.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or accessibility@freshbooks.com.

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