Kraken

London

1,001-5,000 employees

We put the power in your hands to buy, sell, and trade digital currency

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Campaign Analytics Specialist

Kraken

Campaign Analytics Specialist

Data Analytics

This job is no longer open

About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

Role

Do you obsess about communities and stories that sit at the intersection of tech and culture? We at Kraken are building a world class brand marketing org and are looking for people who understand how to build community and brand reputation in compelling, creative and innovative ways. We believe the future is paved by crypto and it will have creativity and culture at the center.

We are looking for a passionate marketing analytics professional to join our team. This role will be responsible for ensuring that consumers are at the heart of our decision making & strategy; that we understand how to engage with them and what is important to them.

We are looking for someone who is curious about performance, who has a talent for interpreting data, discovering useful insights to improve campaign performance.

This is a fully remote position

Responsibilities

- Own campaign analytics tracking & reporting; Track, structure & analyze campaign data

- Apply various statistical approaches & visualization tools to turn data to actions

- Drive performance improvements using data from multiple sources ex. Google analytics, ads, Facebook manager

- Present data as part of a commercial proposition that attracts, engages & excites internal stakeholders

- Proactively collaborate with internal stakeholders to ensure alignment on research objectives

- Work closely with colleagues across Performance

- Collaborate with external vendors to ensure flawless & timely execution

- Timely reporting & sharing of campaign performance reports

Requirements

- 3+ years of experience in campaign analytics

- Demonstrable knowledge of offline & online advertising media channels

- Knowledge of marketing principles, with an ability to articulate how brand and performance marketing should work together

- Strong analytical & problem solving skills

- Ability to work collaboratively both internally & externally with key teams & agencies

Expectations

6 months - Manage & execute flawlessly all consumer research projects

12 months - Identify, develop & evolve the department’s consumer centricity agenda

Long term - Manager role

#EU #US #LI-AG1 #CANADA

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.