Data Analyst, Lifecycle Marketing (Canada, Remote)

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you’ll find it with us.

The Opportunity - Data Analyst, Lifecycle Marketing

The Data Analyst will enable FreshBooks to derive insight from campaign and customer interaction data to help manage the Customer Lifecycle within the Freshbooks application. You love to solve a problem and have a knack for translating data into insight and presenting that information to stakeholders. You will be collaborating with your manager and a team that includes other analysts, data scientists, marketers, financial analysts, and developers all working together to drive growth at FreshBooks.

What You'll Do 

• Execute analyses relating to customer experience including but not limited to:
• Post-campaign analysis of various initiatives designed to nurture trialers or paying customers which encourages them to convert onto a paid plan or upgrade to a higher plan. 
• Work with Marketing managers and Sales teams to design A/B testing strategies for offer launches in an omni-channel environment.
• Product & feature usage & adoption in trial or post upgrade.
• Dashboards for core performance metrics
• Consult directly with internal clients to gather requirements, scope & execute
• Provide support for reporting and dashboarding to track core KPIs
• Complete ad-hoc analyses by translating raw data into usable information and insights:
• A/B testing and determining winner for campaign treatments
• Email Send, Open, CTR, CTA etc. review
• Changes in usage behaviors (organically and due to marketing)
• Profiling and trending of customer segments
• Cohort based investigations tied to performance gains and losses
• Plan selection and optimization
• Designing, writing and implementing new reports, datasets and business intelligence tools to productionize ad-hoc analyses
• Assist (with Business Operations) in the building, development and maintenance of data models, reporting systems and tools that support key business decisions
• Ensure accuracy of data and deliverables of reporting

What You'll Bring to the Role

• Advanced knowledge of SQL & Python or similar
• 1-3 years in data analytics and/or business intelligence
• Knowledge of sampling and A/B testing
• Quantitative background with strong analytical skill set
• Experience using a dashboarding tool such as Looker, Periscope, Tableau, etc.
• Experience using LOOKER is a plus
• Experience in calculating and tracking LTV, CPA, ROI, churn, acquisition & related metrics
• Knowledge of Google Analytics (or a similar web analytics tool)

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our employees:

• 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
• 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.

• 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
• 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. 
• 🚀 Accelerated growth. 3 week dedicated company onboarding, career development through continuous coaching, training, and learning on the job, and a bi-annual review process.

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or accessibility@freshbooks.com.

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