Kraken

London

1,001-5,000 employees

We put the power in your hands to buy, sell, and trade digital currency

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Director of Marketing Analytics

Kraken

Director of Marketing Analytics

Data Analytics • Management

This job is no longer open

About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

About the role

Kraken is seeking a Head of Marketing Analytics with a strong pulse on advanced Analytic strategies to track customer behavior and increase conversion. We are seeking someone who is obsessed with data and utilizes advanced Marketing Analytic methodologies.

Responsibilities

-Lead and develop the Global Analytics Marketing function - create or modify processes and organizational structure

-Work very closely with other Marketing Directors with a strong focus on collaboration with the User Acquisition team

-Create BI/data visualizations that are digestible and maintain automated reporting

-Own marketing data (metrics, measurement and experimentation) testing methods to heavily influence marketing programs

-Work in collaboration with Directors for User Acquisition, Product Marketing, Marketing Analytics, Brand Marketing, Brand Partnerships and Creative in order to realize the CMO’s vision

Requirements

-10+ years experience in Marketing Analytic roles within fast paced competitive environments

-Strong experience working in competitive industries for high growth companies - Travel, Fintech, Foodtech, Crypto, Gaming

-Previous experience scaling Analytic teams to 15+ from the ground up

-Expert knowledge in the use advanced Analytic tools

-You have lead sophisticated, matrixed teams that are distributed globally

#EU #US #LI-AG1 #CANADA

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.