Director of Product Analytics

Director of Product Analytics


The Product Analytics team is looking for a Director, Product Analytics who will play a critical role in driving the growth of our personal loans business and product strategy. Sitting at the intersection of product, risk, and business insights, the Product Analytics team plays a critical role in analyzing & optimizing new product features as well as driving the omni-channel strategy across our channels. In this role, you will leverage multiple data sources, develop a deep understanding of our various products, and practice analytical rigor in making product feature recommendations that will ultimately improve customer  experience & conversion within the acquisition funnel while controlling for risk & fraud. The right candidate for this role will demonstrate a high level of curiosity, a fierce dedication to accuracy & excellence, and a strong knack for solving complex problems with innovative & simple solutions that challenge the status quo. This highly visible role is an exciting opportunity in a fast-paced organization where your contributions will drive meaningful impact on broadening access to Oportun’s affordable and credit building loans.



  • Data Analysis: Perform in-depth data analysis to identify trends, opportunities, and areas for improvement related to Oportun's financial products.
  • Market Research: Stay updated on industry trends and customer needs, providing insights and recommendations for product enhancements.
  • Product Development: Collaborate with product managers, engineers, and designers to contribute to the development and improvement of financial products.
  • A/B Testing: Plan, execute, and analyze A/B tests to evaluate the performance of product changes and optimize features.
  • Customer Insights: Leverage customer feedback, surveys, and research to understand user behavior, preferences, and pain points.
  • Reporting: Create and maintain detailed reports and dashboards to track product performance and KPIs.
  • Competitive Analysis: Analyze competitors' products and strategies to identify opportunities for Oportun's product differentiation.
  • Cross-Functional Collaboration: Work closely with various teams, including marketing, compliance, and operations, to align product strategies with business goals.
  • Documentation: Document findings, insights, and recommendations for product enhancements and communicate them effectively to stakeholders.



  • Bachelor's degree in a relevant field (e.g., Business, Economics, Statistics, Data Science).
  • 10+ years of  experience working as a business/product analyst.
  • 4+ years as a Team Manager with direct reports
  • Strong analytical skills with the ability to use data to drive strategic decision-making.
  • Proficiency in data analysis tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Domo, Power BI).
  • Excellent communication and presentation skills to convey complex data insights to both technical and non-technical stakeholders.
  • Experience leading analytics/ data science teams
  • Strong problem-solving skills and the ability to work collaboratively in a cross-functional team environment.
  • Knowledge of A/B testing and user experience (UX) principles is a plus.
  • Familiarity with financial products and services is a huge plus.
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