Marketing Analyst

Marketing Analyst

This job is no longer open
About Us
Thimble is quick-thinking insurance for fast-moving businesses. We work hard to make it easy for 140+ professions like handymen, landscapers, DJs, artisans, and mall Santas (yes really) to get the insurance they need to take on every opportunity.

It’s the first business insurance provider that puts customers in control: small businesses of any size can get a policy by the job, month, or year from Thimble in minutes and modify, pause, or cancel anytime. 

Thimble is simple, scalable, and flexible, which is why we made MONEY Magazine’s 2021 “Best Insurance for Small Businesses” AND we’re Fast Company’s #1 “Small and Mighty” Company. We’re also rated 4.8 out of 5 stars on Trustpilot and the App Store and have sold over 200,000 policies to more than 65,000 small businesses. 

Founded by veteran entrepreneurs Jay Bregman and Eugene Hertz, Thimble is  growing the $250 billion business insurance market by making it more accessible: 75% of Thimble customers are first-time business insurance buyers. For that reason and so many more, Thimble has raised over $45 million in backing from IAC (NASDAQ: IAC) and other top venture capital firms.

For more information, visit thimble.com.

Our Values
Our unique culture is built around our six core values:

Think Wild, Act Tame
Be relentlessly creative. Question everything. Get to know the rules so well, you can use them in new ways. Be the industry’s compliant radicals.

Green Means GO
Act. Move forward. Learn. You can only make a decision based on the best information you have – so make it.

Own Every Detail
Be ruthlessly precise. Disciplined. Sweat the small stuff.

Simplify, Simplify, Simplify
Get to the point. Make it crystal clear. Cut everything else. It’s our job to make insurance easy – however hard that is for us.

Every Moment Counts
Show up early and ready. Deliver on time or before. Make the most of your time, so others can make the most of theirs.

Stay Human
Treat every person, and their ideas, with respect. Cherish diversity.


About the Role
We’re seeking an experienced Marketing Analyst within our marketing team to build tools and unlock insights which will drive decision-making and accelerate growth across the entire customer product experience. Help us intimately and deeply understand and optimize the entire customer lifecycle.

Responsibilities

    • Streamline Reporting and Analytics: Continuously optimize and evolve our BI tool, Looker, with the goal to reduce decision making time while improving decision making accuracy. Manage data feeds into other core business management and communication tools including Slack and Asana. 
    • Full-Stack Mastery: Ensure that our analytics stack of Google Analytics, Amplitude, Full Story, Iterable CRM, Optimizely, and others are set up correctly and in line with the product evolution, the business’s KPIs, and experiments that are live at any time.  
    • Experiment, Experiment, Experiment: Uncover new insights about our lifecycle and marketing programs, and identify opportunities within the product to optimize the consumer journey. Ideate and design new experiments that drive Thimble’s topline growth. 
    • Program Management: support large and complex programs, including scope alignment with cross functional business leaders, design, data collection, data analysis, recommendations, and presenting results to senior leadership and business partners. 
    • Industry Knowledge Center: Become a go-to expert around industry trends, best practices, innovations, and competitive insights. 

Qualifications

    • 2-4 years' experience in a similar role at a technology company – ideally with a marketplace or e-commerce focus. 
    • Experience with Thimble’s current tech and data stack: Google Analytics, Amplitude, Full-Story, Iterable, Segment, Appsflyer, and Looker. Experience with media platforms is a plus.
    • Excellent written and verbal communication skills. 
    • Strong experiment design and analysis skills. 
    • Strong SQL skills are a core technical requirement. 
    • Strong Python skills are necessary to succeed in this role.

    • What You’ll Do in 30 days:
    • Understand Thimble’s product offering and differentiation 
    • Understand Thimble’s organizational structure, the function of each individual team, and how operate together as it relates to your position 
    • Understand Thimble’s end-to-end purchase experience from marketing touchpoint, to within the funnel, to purchase events.  
    • Understand the current drivers of growth and retention within our offering 
    • Understand our overall acquisition and retention strategy and baseline performance/efficiency of each channel within it 
    • Gain access to and become up-to-speed with our current tech stack and its setup 
    • Gain familiarity with Looker, our BI tool, and the current reports and reporting cadence that drive the business 

    • What You’ll Do in 60 days: 
    • Understand the products, professions, and policy features that we cover and the distinctions between them at a strategic level. 
    • Develop a robust view of the consumer journey from first interaction to renewal and understand drivers behind major events such as purchase, cancellation, and renewal
    • Suggest and execute changes to business dashboardsand reporting mechanisms to further our grasp of the business’s current marketing efforts and product experience 
    • Understand and analyze Thimble’s engagement and retention data and the experience of our existing customers
    • Understand our goals for the next 12 months and the current approaches and plans by which we’ll achieve them 

    • What You’ll Do in 90 days: 
    • Identify new opportunities as well as bad behavior across the marketing and product experience with a focus on CRO (conversion rate optimization), retention, acquisition mix, and upselling/cross-selling
    • Own our approach to product/marketing experiments – work with stakeholders to identify and define new opportunities, manage the experiment sprint cycle, and be the objective arbiter of experiment outcomes 
    • Create powerful but simple ways of analyzing our business so that we can come to consensus, stay focused, and make decisions swiftly and accurately 
    • Identify opportunities to implement new tools and methods by which we analyze our business – with a focus on providing insight clarity  
Benefits
-Comprehensive health, vision, and dental coverage
-23 days paid vacation plus company-wide holidays
-Ability to work remotely
-Company computer hardware of your choice
-Remote office/Work from home reimbursement
-Monthly co-working space reimbursement
-Monthly wellness reimbursement & ClassPass monthly credit
-Other health & wellness perks including One Medical, Teladoc, Talkspace, and Health Advocate
-Weekly happy hours, trivia, and fun!
-Competitive pay
-Generous stock options
This job is no longer open
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