Teachable
New York
51-200 employees
Powering the world with shared knowledge through online courses and coaching.
Prior Listings
Marketing Analyst
Marketing Analyst
This job is no longer open
Teachable is on a mission to enable the transformative power of knowledge in our world. Our online platform enables individuals and small businesses (our “Creators”) to build, host and sell online courses and coaching. We generate revenue in two ways: (1) from monthly or annual subscription fees (SaaS) paid to us by our Creators for access to the platform; and (2) from transaction fees calculated as a percent of the value of courses and services sold by Creators through our platform. We currently support over 40,000 Creators who have collectively sold over $1 billion in courses and coaching on Teachable.
We're looking for an experienced marketing analyst to develop insights that will inform our marketing roadmap and drive growth. An ideal candidate has hands-on experience developing and running marketing analytics for a company in the consumer tech/saas space; and has a strong command and understanding of core performance concepts/metrics across various marketing specializations (e.g. paid/social, SEO, etc.) If you're a curious, tech-savvy person with a passion for using data to inform decisions, this could be the role for you!
You’ll report to the Director of Revenue Operations, and work alongside a team of analysts to drive strategy across the entire customer journey.
What You'll Do
- Performance reporting - Design and build marketing reports/dashboards; develop, maintain, and improve dashboards to track key success metrics for the team and executive leadership.
- Analysis - Provide reactive and proactive analysis to Marketing teams to help ensure we are achieving our planned goals, and run retroactive analysis on marketing campaigns, and present insights to the broader organization.
- Testing and optimization - Develop and support a digital marketing experimentation program; designing and guiding the measurement of A/B tests and funnel optimization to provide actionable takeaways.
- Planning and budgeting - Track marketing spend and report on pacing vs budgets, identify trends in channel performance and provide the inputs for forecasting, and proactively identify growth opportunities for marketing budget allocation evolving from a holistic customer journey analysis.
- Documentation - Strengthen alignment and understanding of marketing metrics, reduce redundancies, and improve business continuity by contributing to and maintaining our revenue ops knowledge base.
Qualifications
- 4+ years of experience in data analysis in a marketing environment with a focus on digital and social platform performance measurement, revenue reporting, and business forecasting within consumer SaaS or closely related industries.
- Expert/power-user of web analytics tools such as Google Analytics and related platforms (Tag Manager, Optimize, et al.); with experience in tracking and measurement work in the digital space, including attribution frameworks and credit models.
- Strong understanding of the main marketing channels such as Performance, SEO, Content, CRM, Paid Social/Search, Partnerships and how they connect and their interplay.
- Knowledge in intermediate statistical analysis (e.g. funnels, cohort analysis, long-term trends, user segmentation, correlation, and regression models)Advanced SQL skills, experience working with business intelligence tools, and data warehouses (Redshift)Ability to answer complex questions and translate insights into actionable recommendations and communicate to leadership and non-data stakeholders.
- Strong data presentation and visualization skills are a must.
- Highly motivated self-starter. Flexible, adaptable, able to manage change and be productive.
- Brings an entrepreneurial spirit with a "roll-up-your-sleeves" attitude.
Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.
Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.
We're growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.
Teachable operates under a hybrid work model, meaning employees (depending on the requirements for the role) may work either fully remote or in-office (or a combination of the two).
Benefits:
Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium
Generous Vacation, Personal, and Sick Time
Parental leave, 16 weeks fully paid after three months of service
4% 401(k) with match after three months of service
Supplemental student loan repayment assistance or a professional education stipend
Tax-free commuter benefit
Conference budget
50% gym & wellness match
Headspace subscription
$250 Donation Match Program
Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.
This job is no longer open