FocusKPI is looking for a Marketing Campaign Data Analyst to work for our client.

Work Location: Remote, in the U.S.
Duration: 6 months with potential for extension

Responsibilities: 

• Measure the impact of performance and brand marketing
• Build reports and dashboards with marketing KPI's to help the team measure the contribution of marketing in driving growth
• Work with the marketing team in building a culture of testing and learning
• Analyze and report A/B test results
• Perform deep dive analyses to understand drivers of marketing performance and generate insights for optimizing marketing initiatives
• Proactively identify gaps and opportunities for marketing teams to automate processes and use data to eventually drive revenue
• Proactively surface potential problems and ideas for optimization within the marketing funnel
• Work with marketing channel leaders to create action plans based on insights
• Support marketing channel leaders with ad-hoc analysis to inform channel strategy
• Oversee experimentation setup and measurement across all digital channels

Qualifications

• Proven experience with direct marketing campaigns including campaign design, targeting, list management, segmentation, testing, performance metrics and statistical significance calculations.
• Experience with large and complex data sets and relational databases 
• Proficiency in Excel, PowerPoint, SQL, Python.
• Knowledge of marketing database systems, math and finance metrics for marketing and strong quantitative, analytical and problem-solving skills.
• Exceptional attention to detail. Ability to identify and diagnose data inconsistencies and errors. [Reporting and analysis requires data from multiple sources and demands intense scrutiny of accuracy and reconcilability.]
• Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors and timelines. Ability to reprioritize and communicate effectively and clearly required changes and impacts to all affected parties is a must.
• Bachelor Degree required preferably in statistics, mathematics, or finance. Masters in these disciplines a plus.

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.