Job Title:
Senior Business Data Analyst, Marketing Planning & Analytics - Remote
Role Overview:
The Data Science & Analytics team is expanding within Consumer Marketing organization, with a laser focus on building data tools, supporting experimentation, develop predictive models and extract data-driven insights to achieve our goals for a direct-to-consumer marketing organization which supports 400 million customers worldwide. With a focus on our Retention business, this is an opportunity to work with creative businesspeople who are change agents for our business practices and methodologies and affecting top-line revenue. This is a high-visibility role working with Retention Marketing, sales, finance, and senior business leaders.
This is a remote role based in the US or Canada. We are only considering candidates located in the US or Canada and are not offering relocation at this time.
More about the role:
As a Senior Business Data Analyst, using your analytical and programming background together with your problem-solving skills, you will help extract the secrets of our data, translating data findings into customer insights. You will do so by discovering and transforming the data, performing ad-hoc data analysis, and developing data tools and dashboards for the Marketing Retention team to allow them to monitor the essential metrics to identify pain points and improve business outcomes. You are curious about data, passionate about telling stories based on data, and willing to be data experts of reference within the organization.
Work with Retention Marketing specialists to form creative solutions and design experiments using deep statistical knowledge to guide marketing insights.
Solve ad-hoc data questions from the Marketing Retention team.
Run data analysis to support experimentation and convert analytical findings into customer insights that power marketing strategies and programs across end-to-end customer journey.
Design, develop, and automate data tools and dashboards that allow monitoring metrics in a highly scalable self-service way.
Implement data hygiene, data standardization, and data transformation that optimizes other data processes.
Partner with different team members to solve data problems, identify trends, and find opportunities.
About you:
You have 5+ years of progressive experience in a data analyst role including data mining, data transformation, and delivering relevant insights.
You have 3+ years of experience in programming with SQL, Python, or R for exploring and transforming data within a relational database environment.
You have 3+ years of experience in data visualization tools such as Tableau, Power BI, R Shiny, D3.js, etc.
You have 2+ years of experience in Statistical Testing (Frequentist A/B testing, Bayesian A/B testing, or Multivariate testing) and design of experiments.
Passion for working in a marketing team of a B2C product and for applying data analytics to improve business results.
Professional experience in hypothesis testing, design of experiments, data mining, data visualization, and data manipulation/transformation.
Experience in handling large datasets in big data environments using Py Spark is a bonus.
Experience working in Databricks within a cloud environment (Azure, AWS) is a bonus.
Experience with MicroStrategy, Adobe Analytics, or Google Analytics.
#LI-Remote
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $90,500.00-$149,000.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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