Minimum qualifications
• A 4-year college degree preferably in Math, Statistics, Computer Science, Engineering or another quantitative discipline
• 5+ years post college work experience in quantitative or digital marketing analytics roles that include handling, manipulating, and analyzing data and creating analytical reports (campaign reporting, ads performance)
• Moderate to advanced data engineering and SQL programming skills
• Proven ability to communicate complex technical output to a non-technical audience
• Experience conducting empirical research and answering questions with data
• Demonstrated expertise with a data visualization tool (Tableau preferred) and data analysis tools such as Amplitude
Preferred qualifications
• A graduate degree (MS or MBA) is a plus
• Superior analytical and problem-solving skills
About the Job
The Third Party Advertiser team is a startup organization within Hopper tasked with building, testing, and growing a new suite of media placements. We have end to end ownership of this new business vertical including all commercial, sales, product, and software engineering work. Our goal is to be a material contributor to Hopper’s financial growth and provide innovative, valuable solutions to media buyers.
As a Sr. Data Analyst, you will own several important facets of the Hopper Ads Business ranging from creating data tracking tactics to building internal dashboards to leading A/B tests on new features to presenting campaign results to advertising clients. This role offers broad exposure and growth for a high performing future leader in the realms of marketing analytics and customer engagement. You will be required to work East Coast (US) hours.
More about Hopper
Despite the pandemic’s impact on the travel industry, Hopper has emerged stronger than ever. As the travel industry continues to rebound, Hopper has demonstrated significant outperformance with its category-leading mobile-only marketplace, delivering value to customers and supply partners with the company’s proprietary suite of fintech offerings.
Here are just a few stats that demonstrate the company’s recent growth:
- Hopper’s valuation is now over $3.5B. The company’s valuation has more than doubled since early 2020.
- The company grew its revenue by more than 300% YoY in 2021. Hopper’s monthly revenues are now 375% higher than its pre-pandemic high point and Hopper Cloud, Hopper’s new B2B initiative, is already 15% of its revenues and growing.
- According to Apptopia, Hopper was the #1 most downloaded OTA in the US in 2021. The app has over 70 million downloads.
- Hopper’s recovery is faster than the market and its share of the air travel market in North America is now 300% higher than prior to the pandemic, according to MIDT.
- The company sells over $2B in travel and travel related financial services annually
- Hopper’s fintech offerings, such as Price Freeze and Rebooking Guarantee, now represent over 70% of its air revenue.
- Given the success of its travel fintech, Hopper recently launched a B2B initiative called Hopper Cloud, where any travel provider can unlock a totally unique revenue stream by seamlessly integrating and offering Hopper’s travel content and fintech products. Hopper Cloud partners include Capital One, Kayak, Marriott, Amadeus, Trip.com, and MakeMyTrip.
- The industry opportunity for Hopper Cloud is enormous as projections estimate that if all travel distribution channels offered travel fintech, it could increase the total consumer spend for the sector by $200 billion annually.
All this recent growth is just the beginning. There are still so many new opportunities we’re excited to tackle in the next year!