Senior Data Analyst, Growth - Third Party Advertising

Senior Data Analyst, Growth - Third Party Advertising

This job is no longer open
Minimum qualifications
A 4-year college degree preferably in Math, Statistics, Computer Science, Engineering or another quantitative discipline
5+ years post college work experience in quantitative or digital marketing analytics roles that include handling, manipulating, and analyzing data and creating analytical reports (campaign reporting, ads performance)
Moderate to advanced data engineering and SQL programming skills
Proven ability to communicate complex technical output to a non-technical audience
Experience conducting empirical research and answering questions with data
Demonstrated expertise with a data visualization tool (Tableau preferred) and data analysis tools such as Amplitude

Preferred qualifications
A graduate degree (MS or MBA) is a plus
Superior analytical and problem-solving skills

About the Job
The Third Party Advertiser team is a startup organization within Hopper tasked with building, testing, and growing a new suite of media placements.  We have end to end ownership of this new business vertical including all commercial, sales, product, and software engineering work.  Our goal is to be a material contributor to Hopper’s financial growth and provide innovative, valuable solutions to media buyers.

As a Sr. Data Analyst, you will own several important facets of the Hopper Ads Business ranging from creating data tracking tactics to building internal dashboards to leading A/B tests on new features to presenting campaign results to advertising clients.  This role offers broad exposure and growth for a high performing future leader in the realms of marketing analytics and customer engagement. You will be required to work East Coast (US) hours.

Responsibilities

    • Deliver quantitative analyses, business understanding and strategic insights to the Hopper Ads team as owner of the unit’s analytics function.
    • Collaborate with engineering to conceive and implement user tracking properties for new and existing ad units
    • Setup measurement for A/B experiments to enable fast, iterative product development
    • Create dashboards to track advertising KPIs using Amplitude and Tableau
    • Simplify and communicate technical analyses to a non-technical audience
    • Model and forecast product economics at a macro and campaign level
    • Build ad-hoc forecasting and revenue models tailored to the situation and audience requesting the information
    • Communicate campaign results to internal constituents and directly to advertising clients
    • Analyze pricing proposals to balance advertiser ROAS with Hopper financial targets
    • Draw insights from data and clearly communicate them to technical and non technical audiences
    • Augment data flows from user activities to financial reporting systems

Benefits

    • Well-funded and proven startup with large ambitions, competitive salary and stock options
    • Unlimited PTO
    • WeWork All Access Pass OR Work-from-home stipend
    • Annual Carrot Cash travel stipend ($200) (available in most countries)
    • Entrepreneurial culture where pushing limits and taking risks is everyday business
    • Open communication with management and company leadership
    • Small, dynamic teams = massive impact
    • 100% employer paid medical, dental, vision, disability and life insurance plans
    • Access to a 401k (US) or Retirement Savings Plan (Canada)
More about Hopper

Despite the pandemic’s impact on the travel industry, Hopper has emerged stronger than ever. As the travel industry continues to rebound, Hopper has demonstrated significant outperformance with its category-leading mobile-only marketplace, delivering value to customers and supply partners with the company’s proprietary suite of fintech offerings. 

Here are just a few stats that demonstrate the company’s recent growth:

- Hopper’s valuation is now over $3.5B. The company’s valuation has more than doubled since early 2020. 

- The company grew its revenue by more than 300% YoY in 2021. Hopper’s monthly revenues are now 375% higher than its pre-pandemic high point and Hopper Cloud, Hopper’s new B2B initiative, is already 15% of its revenues and growing.

- According to Apptopia, Hopper was the #1 most downloaded OTA in the US in 2021. The app has over 70 million downloads. 

- Hopper’s recovery is faster than the market and its share of the air travel market in North America is now 300% higher than prior to the pandemic, according to MIDT.

- The company sells over $2B in travel and travel related financial services annually 

- Hopper’s fintech offerings, such as Price Freeze and Rebooking Guarantee, now represent over 70% of its air revenue.

- Given the success of its travel fintech, Hopper recently launched a B2B initiative called Hopper Cloud, where any travel provider can unlock a totally unique revenue stream by seamlessly integrating and offering Hopper’s travel content and fintech products. Hopper Cloud partners include Capital One, Kayak, Marriott, Amadeus, Trip.com, and MakeMyTrip.

- The industry opportunity for Hopper Cloud is enormous as projections estimate that if all travel distribution channels offered travel fintech, it could increase the total consumer spend for the sector by $200 billion annually.

All this recent growth is just the beginning. There are still so many new opportunities we’re excited to tackle in the next year!
This job is no longer open
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