Senior Data Scientist, Marketing

Senior Data Scientist, Marketing

The Role

We’re looking to add a Senior Data Scientist to our growing Data team to help us measure the impact of ourMarketing initiatives (Marketing and Sales) and identify growth and optimization opportunities to unlock the next stage of Loom’s growth.  
 
We have rich, complex datasets and our team performs a wide variety of analytical tasks, ranging from conducting ad-hoc research, creating dashboards, building funnels, designing and evaluating tests, crafting complex database queries and ETL pipelines, and developing sophisticated predictive models. The ideal candidate will be data-driven, intellectually curious, and a clear communicator.
 
* We are currently hiring remotely in the United States and Canada

Responsibilities

  • Measure the impact ofMarketing initiatives (Marketing & Sales) and identify growth and optimization opportunities
  • Partner with Marketing and Sales teams to provide data support through dashboards, analyses and adhoc requests
  • Design and develop core business metrics, create insightful automated dashboards (and the necessary data pipelines) and data visualization to track progress
  • Build marketing attribution to understand where users are coming from, ROI on campaigns and lifetime value model to inform customer acquisition costs
  • Proactively derive data insights and turn them into growth recommendations, communicate results and learnings to the rest of the team
  • Develop a thorough understanding of traffic, funnels, conversion rates and user behavior using large clickstream event data (from web and mobile apps) 

What We're Looking For

  • 5+ years of experience in a data science or analytics role turning data into insights and recommendations
  • Strong analytical and communication skills with the ability to synthesize insights into compelling stories
  • Experience with marketing attribution, lifetime value and churn prediction models
  • Good business sense, marketing, sales and acquisition domain knowledge
  • Proficiency in SQL (Snowflake, Postgres) - able to write structured and efficient queries on large data sets
  • Experience with a statistical scripting language (e.g. R or Python)
  • Experience with a Business Intelligence tool (e.g. Tableau or Mode)
  • Experience with Google Analytics and the underlying data in BigQuery is a plus
  • Experience with ETL tools such as Airflow or DBT is a plus
  • A Bachelor’s Degree in a quantitative field or higher

 

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