Job Description

Epsilon is seeking a Senior Director to join our fast-growing Platform Data Strategy & Solutions team. The Sr. Director will focus their time on client delivery and helping to drive sales and user adoption of our ID-based platforms and our identity and data solutions.

This senior-level analytics and consulting leader will represent Epsilon as the face of their delivery engagements; empowering cross-disciplinary teams, providing data-driven insights, driving strategic thought, and helping our clients achieve their business goals.

In support of their sales responsibilities, they will help demonstrate the value of our platform, identity, and data solutions by leading product demos, discussions and creating compelling sales content.
The Platform Data Strategy & Solutions team generates insights from a variety of digital marketing platforms and systems, including CDP’s, ID based activation platforms, websites, apps, digital media, email, customer relationship management databases, ecommerce, and social media platforms. The Platform Data Strategy & Solutions team works with nearly all of Epsilon’s products and services and across all industry verticals. We will provide the Sr. Director with exposure to these varying experiences, skill-based training, and career path development.

In addition to working on high visibility accounts and across many marketing channels, the Sr. Director will also work cross-functionally with our internal sales, product, account management, strategy, tech, experience, database, and project management teams.

The Sr. Director will report to the VP of Platform Data Strategy & Solutions.

Roles & Responsibilities

Client Delivery:

• Develop rapport and a relationship of trust with key client personnel ranging from individual contributors to senior leadership. Be the single point of contact representing analytic and platform consulting
• Provide leadership for overall management of analytic projects; including profitability, timeliness, quality and client value
  • Design, manage and lead multiple resources and projects concurrently ensuring successful completion
  • Inspire high performance standards as an influential leader
• Deliver high impact presentations, be the objective voice, be in command of the audience, and turn presentations into dialogue and drive discussions towards decisions and outcomes
  • Tell a concise and impactful narrative. Display data visually, creating powerful presentations which effectively demonstrate the value of the work.
• Collaborate with internal and external stakeholders to understand the client’s business situation and develop data driven insights to drive marketing strategies
  • Find key insights across disparate sets of data to positively impact the business
  • Think outside the box and take initiative to solve problems as they arise
  • Develop analytic approaches to solving business problems, provide thought and execution leadership including development of and delivery according to analytic roadmaps and project plans
• Serve as an expert on analytics & platform strategy including the areas of:
  • Customer & ID focused analytics and activation (Digital media, Prospecting, Loyalty/CLTV, etc.)
    • Audience Strategy: how to use our data and insights to develop audiences & support campaign planning
  • Measurement solutions including measurement frameworks, reporting, dashboards, attribution, and media strategy
  • Descriptive analytics as well as advanced predictive and prescriptive analytics

Sales Support:

• Bring sales pitches to life for both Publicis and Epsilon
  • Deliver data-driven demos & insights
  • Educate on platform, identity, and data to help both Publicis agencies and potential clients understand the value and fit of the capability & Epsilon services
  • Deliver platform webinars / lunch and learns / inspirational content (both internal and external user groups)
  • Explore and capitalize on opportunities to cross-sell and up-sell existing clients
• Create content and provide feedback to support internal product positioning & development
  • Contribute to develop and enhancement packaged solutions and development of new offerings, and the creation of new internal practice standards
  • Create industry playbooks, measurement frameworks, and packaging that tell a story with Epsilon Platforms to speak to Marketers and Media planners
  • Collect & package real-world use cases and results
  • Feed end user requirements back to Product for driving platform enhancements
  • Where possible, bring visibility to Epsilon ID-based platforms and data via white papers, industry conferences and/or article publications

Travel:

• While this position is not a heavy travel position, some travel for clients or sales efforts may be required up to 20% of time.

Minimum Qualifications

• 12 years of relevant professional experience consulting and conducting data analytics in the digital and marketing space as a key point of contact for one or more concurrent client relationships.
• A minimum of 7 years proven success in driving sales, user adoption and education of data driven marketing platforms.
• Bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Mathematics, etc.) or computer science
• Experience in audience building and cross channel activation strategy
• Experience with CRM (Customer Relationship Management) and customer level analytics and planning
• Ability to think strategically and ‘big picture’, formulate appropriate analytic solutions to solve business needs
• Excellent verbal and written communication skills:
  • Adept at developing relationships across diverse teams (including statistical, technical, and marketing resources)
  • Ability to display data visually to tell a story and derive strategy grounded in data
  • Can think on their feet.
• Highly motivated, collaborative, and innovative
• Excellent coaching and mentoring skills
• A strong working knowledge of digital and statistical analysis and research methodologies.
• Hands-on experience with most, if not all, of the analytic ecosystems and tools below:
  • Large scale marketing databases, CDP’s, email and activation platforms
  • Core analytical languages such as SQL & Python
  • Data visualization tools such as Tableau
  • Adobe, Google, Facebook, and other large scale marketing platforms & ecosystems
  • Tag Management Tools (GTM, Adobe, Ensighten, Tealium, and ad serving tagging)

Preferred Qualifications:

• Advanced degree (Master’s/PhD) in Computer Science, Statistics, Economics, or other quantitative discipline
• Epsilon PeopleCloud user knowledge or competitive MarTech/AdTech solutions
• MarTech/AdTech integration knowledge
• CDP and/or Cleanroom knowledge
• Knowledge of data visualization tools
• SQL/Python/Spark advanced competency