About the Role:

We are looking for an ambitious self-starter who can turn data into actionable insights to drive channel decisions and performance. This role will put you in the middle of the action and require you to solve the most complex, interesting challenges of a rapidly-scaling startup. This is a high-visibility role designed to fast-track your career within the Marketing organization. As such, an interest in a career in marketing is expected.

The ideal candidate combines a deep understanding of performance marketing with strong communication and world class quantitative skills. As a Senior Lead Analyst, you will lead the Marketing team’s data modeling, core data pipelines, and data tooling (such as dashboarding, metric management, etc.). You will empower channel managers to use data more effectively to drive business value as well as provide them with proactive recommendations for how to more effectively manage their channels.

Duties and Responsibilities:

• Define core KPIs and evaluation frameworks by channel and develop easy-to-consume dashboards and frameworks 
• Run incremental lift experiments (e.g. A/B tests, geo tests)
• Develop statistical tools (e.g. lead scoring models, marketing mix modeling) that improve channel optimization efforts
• Identify opportunities to empower the marketing team with data and tools to improve performance, reduce pain points, and promote better decision making
• Work cross functionally with performance, brand and product teams on high impact projects

Knowledge and Skills:

• A minimum 6 years of experience working with SQL on a regular basis
• A minimum of 3 year of experience working directly or indirectly in channel optimization
• Good understanding of data warehouses and business intelligence tools
• Experience working with Python and/or R to generate business insights and drive better organizational decision making
• Experience in A/B testing and experimentation best practices
• Experience using statistical techniques such as difference-in-differences and logistic regression for solving complex problems

#LI-Remote #LI-JA1

The US national base salary range for this full-time position is $118,000 - $191,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/