Job Description

What we’re building and why we’re building it. 

Fetch is a build-first technology company creating a rewards program to power the world. Over the last 5 years, we’ve grown from 0 to 18M active users and taken over the rewards game in the US with our free app. The foundation has been laid. In the next 5 years, we will become a global platform that will completely transform how people connect with brands. 

It all comes down to two core beliefs. First, that people deserve to be rewarded when they create value. If a third party directly benefits from an action you take or data you provide, you should be rewarded for it. And not just the “you get to use our product!” cop-out. We’re talkin’ real, explicit value. Fetch points, perhaps. 

Second, we also believe brands need a better and more direct connection with what matters most to them: their customers. Brands need to understand what people are doing, and have a direct line to be able to do something about it. Not just advertise, but ACT. Sounds nice right? 

That’s why we’re building the world’s rewards platform. A closed-loop, standardized rewards layer across all consumer behavior that will lead to happier shoppers and stronger brands.

Fetch Rewards is an equal employment opportunity employer. While this position is remote, candidates will be expected to work EST or CST hours.

The Role

The Marketing Analytics and Insights team at Fetch is responsible for understanding business drivers, user behavior, and foresight to influence the evolution of user experience based on data-driven insights.

The Senior Manager of Marketing Analytics & Intelligence is a new role that will lead building of compelling analysis to support the marketing organization to drive user growth, retention and engagement based on data findings and insights.

You will provide leadership and expertise to define & manage all marketing reporting, dashboards, ad hoc and advanced analytics to monitor performance, identify new opportunities, and solve business problems through data. You will also lead as a consultant to internal marketing teams to understand business needs and recommend experiments and measurement solutions. You will work closely with the VP of Marketing Analytics and Insights to set the analytics strategy and roadmap. 

The ideal candidate will have experience in digital marketing analysis, shopper behavior in the consumer-tech/CPG space with hands on experience with analytical tools. You will also have experience in developing and managing a group of analysts and cross-collaboration experience working with data science/analytics/engineering teams to identify and manage data sources, processes to develop insights, and deliver competitive advantage.

If you are a data nerd who loves playing with endless amount of shopper data and creating meaningful stories about evolving purchase behavior, marketplace trends, marketing campaign performance, read on!

Responsibilities 

• Ability to create/modify SQL/Python queries for custom insights to solve specific business needs. 
• Effectively use data visualization tools Tableau/PowerBI/Powerpoint to present insights in visually compelling format. Ability to communicate and present results succinctly to varied audiences.
• Define & implement all market reporting/KPIs/dashboards to monitor marketing performance in relation to user growth, retention, engagement metrics.
• Experience in conducting marketing performance evaluation including testing/experimentation analysis, shopper marketing, channel and media attribution and analytics.
• Conduct routine business analysis including key drivers and opportunities for improvement.
• Leads ad hoc business analysis on key topics such as campaign performance, event/seasonal tentpole, user segmentation performance, data driven content stories/white papers etc.
• Knack for understanding the data structure to explore and connect dots across voluminous and disparate data sources to generate relevant insights, identify opportunities and problem areas to drive growth.
• Build appropriate marketing intelligence on past trends to build future forecasting tools to support strategy. Evaluate market trends with concrete recommendations for optimization of business portfolio and strategy.
• Lead and manage market analysts in the future and drive efficiencies by implementing and improving processes.
• Build the data analysis capabilities in close collaboration with marketing, research & insights, data science/analytics and other business teams.
• Support in developing and implementing the marketing analytics and insights strategy.

Qualifications

• At least 5 years of relevant experience in managing marketing analytics and business intelligence within the CPG/Retail space.
• 2+ years of experience managing analysts, engineers, data science or product.
• Proficient in creating, modifying, and reviewing complex SQL queries.
• High familiarity with data platforms and applications such as Snowflake.
• Expertise with data exploration and data visualization tools like Tableau, Looker.
• Adept knowledge of marketing principles, consumer-tech trends, consumer behavior in retail and CPG environment.
• Excellent written, presentation and oral communication skills. Skilled in “story telling” and engaging communication while turning data and information into actionable insights and business recommendations.
• Solid analytical skills and strategic thinking with the ability to identify and solve problems through creative thinking.
• Comfortable with ambiguity and getting hands dirty in data. 
• Have an entrepreneurial start up mindset, agile, autonomous, willingness to support others, be endlessly curious. 
• Comfortable leading cross functional discussions in a fast paced, highly iterative environment. 
• Ability to prioritize while ensuring operational excellence.

Bonus Points

• Active member within Tableau community.
• Experience in analytics at app-based consumer tech companies.
• Experience with global data sources (e.g., Nielsen/IRI, NPD, Euromonitor etc.) a plus.

At Fetch Rewards, we'll give you the tools to feel healthy, happy and secure through:

• Stock Options: Fetch wants you to be on the rocketship with us! Options will give you the opportunity to share the excitement of the company growth and have your own stake in its success. 
• 401k Match: We match 100% of the first 3% of your 401K contribution.
• Benefits for humans and pets: We offer comprehensive PPO and HDHP plans (Dental | Vision | Life Insurance) in addition to pet insurance, fully covered for the first pet.
• Continuing Education: Fetch provides up to $10,000 per year in education reimbursement support for any job-related courses/programs/certifications. You will also have access to Udemy, an online course provider with thousands of topics to discover. 
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. Current groups include Amplify BiPoC, Amplify Women, Amplify LBGTQ+, Amplify Family, and Amplify Military. 
• Paid Time Off: On top of our unlimited PTO policy, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our End-of-Year break. 
• Robust Leave Policies: Whether it’s for you or a loved one, Fetch offers generous leave time for various health and personal needs that take you away from work. Our parental leave policy provides 18 weeks of paid time off for primary caregivers, 12 weeks for secondary, and flexible work schedules upon returning to work. 
• Wellness Program: Utilize these tools and resources to bring your best self to work each day.
• Wellness coach on staff to help you create goals, provide accountability and support you on your wellness journey
• Nutrition counseling through Charge Nutrition 
• Gympass membership to access in-person gyms, virtual workout classes, meditation apps, and much more. 
• Employee Assistance Program (EAP) provides no cost, confidential resources and services to help navigate life's many changes and challenges.
• Hybrid Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago 1-2 times per week. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. 
• Social Impact Efforts: Take part in volunteer events or donate to your favorite organizations through BrightFunds.