Senior Marketing Analyst - Network Affiliates Viator
London, United Kingdom Data Science and Analytics 16/05/2023 4801349
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About US..
Viator, a Tripadvisor company, is the biggest marketplace for experiences in the travel industry. We have more than 300,000 bookable products in almost every country on the planet, and are helping millions of traveler’s every month to discover things to do.
This is a unique opportunity to work for one of the most progressive companies in the experiences’ space. We’re looking for a talented Senior Marketing Analyst – Affiliates to own critical elements of our multi-channel programme, as well as driving technical projects that increase our efficiency and improve the experience for our travellers.
What we do in Data Science:
At Viator, data is the only thing we love more than travel. We slice it, we dice it, and we use it to empower our decision-making. In fact, most would be surprised at just how many people in our office can write their own SQL queries.
What will I be doing
- Supporting the execution of offer led marketing campaigns from forecasting analysis, ongoing incrementality & LTV analysis, offer construct analysis, A/B analysis and brand uplift.
- Network Affiliates: Channel and partner analysis – identify opportunities for the channel, build trigger reports, channel & partner campaign/placements analysis, offer construct analysis, competitor reporting, MTA across the partner types + integrated solutions. Work with the Awin BI team on integrated tableau reports and the Viator data warehouse team to make improvements to our data APIs
- Content partner: True value of content partners (MTA), brand uplift Vs revenue, partner analysis and campaign
- Providing timely insights and analytical support to different internal stakeholders to support effective business decision-making.
- Identifying key success indicators and determine best practices for measurement and reporting. Own and automate the reporting tools.
- Understand strategic roadmaps and actively influence these, driving actionable change.
- Creating concepts, and justify business cases analyses to improve customer engagement and value metrics
- Leading on the measurement of testing analysis to provide insights of true business impact, using deep dive to understand the results
- Working with 3rd party providers and agencies to access and implement any necessary tools and tracking methods when not available in-house.
What You’ll bring to the team:
- 5-8 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a paid media agency, e-commerce or travel industry with experience working on Brand and Content Analytics, a data-based consulting role, or other data strategy type positions)
- Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Master’s Degree a plus.
- Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment
- Stakeholder management, strong organization, communication and interpersonal skills.
- Expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)
- Proven experience in running analytics projects, working closely with stakeholders, understanding and managing priorities, also ensuring results are communicated clearly and concisely.
Tool knowledge
- Advanced SQL. You are comfortable with intermediate SQL: CASE, UNION, subqueries, and windows functions. You must be able to read others' code and provide feedback to improve the query quality (know best practices).
- Fluent with excel functions (LOOKUP, SUMPRODUCT, INDEX/MATCH); able to use MACRO is a plus
- Basic proficiency in R/Python required. Must be able to read and understand others' code. Must be able to identify projects that can be performed using a statistical programming language and how to execute the project at a high level.
- Advanced proficiency in Tableau/visualization tool required. Must be able to design and build robust, error-free visualizations quickly. Able to lead the discussion around how a given analysis should be visualized.
- Confident with learning new tools, technologies, and methodologies.
- Proficient in statistical methods. Able to build complex statistical/machine learning models
What’s in it for me:
- Competitive salary, bonus and stock for all staff regardless of level.
- Health, dental, life, critical illness and long term disability insurance.
- Lifestyle benefit – this is very cool. Every year you are given an allowance for your life style, this could be for a holiday, gym membership, family support and much more.
- 25 days annual leave plus the days between Christmas and New Year as our offices are closed.
- Summer flexi-time, May to September all employees can request for compressed hours in order to make the most of day light savings and enjoy life. We are an experience company after all!
This role can be based in London, Oxford or remote in the United Kingdom.
What are you waiting for? Do not delay and apply today!
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com.
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