Analyst, Integrated Marketing

Analyst, Integrated Marketing

This job has closed but is shown for context on data science work at Root.

What you'll be doing.

  • Conduct various types of analyses to enhance marketing efficiency and provide actionable recommendations to key stakeholders.
  • Build dashboards, reports, and alert systems for the ongoing analysis and monitoring of marketing campaigns and activities.
  • Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals.
  • Support Root’s Marketing Analytics Manager in attribution, measurement, incrementality, and data integrity.
  • Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments.
  • Perform ad hoc analysis to support the senior leadership team and proactively conduct investigations when abnormalities are identified.
  • Collaborate with the team to launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture marketing channel performance and identifying insightful trends.
  • Identify new channels to scale while executing new targeting strategies to unlock new customer segments. 
  • Build strong relationships with key cross-org stakeholders to help build integrated programs (Brand Marketing, Content Marketing, Social Media Marketing, Partnerships).
This job has closed but is shown for context on data science work at Root.
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