This position contributes to REI’s success by providing analytics process and thought leadership for the REI Experience division, ensuring data is accurate and leveraged to support rapid growth at scale for our experience business.  Doing this successfully will mean building strong relationships with partners across the Experiences division and the enterprise. This role has three accountabilities:

• Developing and managing the Experiences analytics roadmap, establishing a data strategy with business owners, making data accessible for the users, and managing execution with other analysts through an agile development process.
• Using data to identify opportunities in the business to support customer and growth objectives.
• Analyzing business KPI’s, metrics and digital and marketing performance, and making recommendations based on data to drive our growth agenda.

This role is the primary lead to creating, operationalizing and optimizing an understanding of business intelligence to inform decision making. This leader is a key partner of IT, Digital, Finance, Operations and Strategy and plays a supporting role in major strategic initiatives in service of the Experience line of business. Models and acts in accordance with REI’s values and mission.