Join us on our mission to create a completely new, 100% digital bank that truly serves customers' best interests. We are a close-knit and fun-loving team of seasoned financial services professionals who came together for the challenge of building a bank from scratch - and we are committed to doing it all the right way (from technology infrastructure to modern marketing to customer experience).

The anticipated salary range for this role is between $97,000.00 and $156,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees.

We work with the flexibility and speed of a start-up. But we also have significant stability and capital from being part of the SMBC Group (Sumitomo Mitsui Banking Corporation). SMBC is the second largest bank in Japan and the 12th largest bank in the world with operations in over forty countries. And SMBC is committed to disrupting the US marketplace with ground-breaking products.

It is the best of both worlds, and we are seeking proven marketing leaders to propel us towards a national launch. We have both the ambitious growth plans and the 'patient capital' necessary to execute a multi-year plan. Join us on the journey to deliver an exciting concept of evolved banking.

SUMMARY:

As the Business Intelligence Associate - Marketing, you will be responsible for gathering, analyzing, and interpreting data from various sources to inform marketing decisions, optimize campaigns, and enhance customer segmentation. This strategic role will enable our marketing team to make informed decisions, improve customer experience, and increase market share. Leveraging advanced analytics tools and platforms, you will centralize data, develop actionable insights, and collaborate with cross-functional teams to drive marketing effectiveness.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Collect and analyze data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, and market research reports.
• Centralize and maintain all marketing and customer technology analytics and reports.
• Manage data integrations between marketing platforms, ensuring accuracy and completeness of data within reports and dashboards.
• Monitor and measure performance of online campaigns, evaluating metrics related to website traffic, lead generation, conversion rates, customer engagement, brand awareness, and product interest.
• Translate complex metrics into concise reports, dashboards, and presentations to inform strategy.
• Develop visual reports for key stakeholders to inform marketing initiatives.
• Craft monthly, quarterly, and annual reports for marketing leadership measuring important metrics across earned, owned, and paid media efforts.
• Develop and implement analytical models to understand customer behavior and optimize marketing strategies.
• Analyze marketing funnel performance and customer intent based on behavior, incorporating first and multi-touch source attribution.
• Conduct competitive research and analyze benchmarking data to identify new market opportunities and target audiences.
• Support marketing budget analysis and forecasting, making recommendations based on insights.
• Identify, evaluate, and implement new tools and technologies to enhance marketing tracking and reporting capabilities.
• Collaborate with cross-functional teams to integrate marketing data into broader company data structures.
• Guide third-party agencies on reporting standards, structure, and formats, as needed.
• Assist with analytics implementation QA, documentation, and optimization.
• Collaborate with Corporate Marketing stakeholders to gather data, perform analysis, synthesize results, and deliver insights.
• Share best practices and promote cross-functional learning.
• Implement and maintain marketing data governance standards.
• Manage tag management, ensuring correct implementation and setup of tags within tracking systems.
• Provide data-driven recommendations to enhance marketing and customer technology efforts.
• Develop and implement analytical models to understand customer behavior and optimize marketing strategies.
• Translate complex metrics into concise reports, dashboards, and presentations to inform strategy.
• Craft monthly, quarterly, and annual reports for marketing leadership measuring important metrics across earned, owned, and paid media efforts.
• Analyze marketing funnel performance and customer intent based on behavior, incorporating first and multi-touch source attribution.

POSITION SPECIFICATIONS:

• Bachelor’s degree in business, statistics, mathematics, social sciences, marketing, or a similar field.
• 5-7 years of experience collecting, analyzing, and reporting on marketing data.
• Strong background in SQL for data manipulation and analysis.
• Proficiency in Google Analytics or similar web analytics platforms.
• In-depth understanding of digital marketing campaign strategies and tactics.
• Proficiency in MS Excel, Access, PowerPoint, and data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc.
• Experience with Python, or similar tools preferred.
• Experience in financial services and lending industry preferred.
• Strong project management skills with the ability to handle multiple projects and keep collaboration teams on schedule.

Preferred Requirements: 

• Ability to work remotely and manage time effectively.
• Strong communication skills to effectively translate data insights to non-technical stakeholders.
• Proactive problem-solving skills with the ability to anticipate and mitigate challenges.
• Experience in competitive research and benchmarking analysis.

EOE STATEMENT
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

CCPA DISCLOSURE
Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.