Customer and Audience Analyst

Customer and Audience Analyst

This job has closed but is shown for context on data science work at Root.

What you'll be doing.

  • Conduct various types of analyses to enhance marketing efficiency and provide actionable recommendations to key stakeholders.
  • Build dashboards, reports, and alert systems for the ongoing analysis and monitoring of marketing campaigns and activities.
  • Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals.
  • Support Root’s Marketing Analytics Manager in attribution, measurement, incrementality, and data integrity.
  • Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments.
  • Perform ad hoc analysis to support the senior leadership team and proactively conduct investigations when abnormalities are identified.
This job has closed but is shown for context on data science work at Root.
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