Data Analyst - Paid Media, Bankrate

Data Analyst - Paid Media, Bankrate

This job is no longer open

What You'll Do

  • Provide strategic insights derived from digital marketing, web event and conversion data that drive marketing investment and customer experience decisions
  • Build compelling visualizations and interactive dashboards that enable us to democratize analytics
  • Utilize statistics to identify the significance, noise and correlation in data
  • Conduct hands-on advanced analytics using multiple data sources originating from different applications and systems
  • Build relationships with business teams and data science teams to identify opportunities for deep analytics on customer behavior and site performance
  • Become very familiar with our unique AdTech and MarTech stacks and the role of data with each of them
  • Work with data science, data engineers, architects, and business teams to ensure analysis and visualizations scale efficiently
  • Support hypothesis-driven performance measurement using media mix modeling, matched market testing, cohort analysis, and incrementality-based attribution modeling
  • Help structure and test hypotheses on complex marketing problems such as ad frequency, optimal message sequencing, and customer LTV

What we’re looking for

  • Bachelor’s Degree in Math, Finance, Economics, Computer Science or other relevant degrees
  • Minimum of 1 year of experience in complex business analysis, digital analysis, or marketing analysis role
  • Experience in building SQL queries across complex relational database experience
  • Proficiency in visualization tools such as Tableau or Power BI
  • Demonstrated ability to synthesize data into actionable insights and communicate recommendations to leadership
  • Strong interpersonal and communication skills, with a track record of working well with business stakeholders
  • Knowledge of R or Python is a plus
  • Familiarity with marketing, web, and advertising technologies like Google Analytics, Optimizely, Iterable, Google Ad Manager, Salesforce, etc. 

Who We Are

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit www.redventures.com.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

This job is no longer open
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