Director, Consumer Insights & Data Analytics 

Brilliant Earth is one of the fastest growing e-commerce jewelers in the world, and the global leader in ethically sourced fine jewelry. Founded in 2005, we have been featured in Time, The Knot, Forbes, and Refinery29, among many other media outlets. We are a group of dedicated team members with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry.

We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. Brilliant Earth team members bring a top-notch attitude and a willingness to help each other grow. For more insight into our work environment and culture, and to hear from our employees,  check out our profile on the Muse!

Everyone at Brilliant Earth has a voice – we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond.

Position Overview:  

The Director of Consumer Insights & Data Analytics will play a key role in Brilliant Earth’s mission by helping the company better understand how consumers think and act through the Jewelry purchase.

In this role, you will lead a team with three key focus areas:

• Consumer Insights: Develop insights on the path to purchase for jewelry consumers as well as tracking the progress of Brilliant Earth’s brand over time. 

• Consumer Segmentation: Identify key segments across Brilliant Earth consumers, looking at a comprehensive set of factors including channel of purchase (E-commerce vs. showroom) and type of products purchased over time. 

• Marketing Data and Analytics: Measure and develop insights based on E-commerce and CRM performance of Brilliant Earth. 

To achieve these goals, the team will work cross-functionally and collaboratively to ensure that the insights of their work are incorporated across company plans from marketing to product development to the showroom experience.

What you’ll do:  

Consumer Insights 

• Lead path to purchase research for Brilliant Earth across categories 
• Develop insights on how consumer attitudes toward categories are shifting and impacting where and how they shop 
• Understand the key factors in E-commerce and showroom experience for Brilliant Earth 
• Develop a Brand Tracker for Brilliant Earth that tracks changes in awareness, familiarity and consideration over time 

Consumer Segmentation 

• Develop consumer cohort and purchase behavior analyses across purchase channels, to better understand and drive repurchase and lifetime value 
• Work with the marketing and customer engagement teams to incorporate repurchase insights into future marketing plans 
• Develop a reporting framework to continuously measure repurchase & lifetime value 

Marketing Data & Analytics

• Provide analytics services and insights to stakeholders within the E-commerce team 
• Identify new areas to increase overall site conversion, optimize performance and improve customer experience 
• Lead and educate teams on digital analytics. Glean insights from behavioral data and create self-service analytics reporting structure 
• Ensure analytics results drive consumer experience while achieving market sales plans 
• Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels 
• Foster a test and learn culture with A/B testing strategy, analysis and recommendations 

You’re a great candidate if you have: 

• 8+ years of relevant Consumer Insights and Digital Analytics leadership experience  
• Experience measuring E-commerce and customer relationship management metrics 
• Familiarity with leading Consumer Insights research  
• Experience in consumer segmentation and developing a data-based cohort model 
• The ability to communicate complex concepts to a variety of audiences 
• Strong analytic, quantitative, and data interpretation skills, ability to transform data into actionable insights 
• Ability to work well in a fast-paced professional  environment 
• Knowledge of digital marketing initiatives is preferred (Paid Search, SEO, Affiliates, Display) and a strong understanding of marketing channels 
• Familiarity with HTML, CSS, Google Analytics and Javascript are a plus 
• Bachelor’s degree or equivalent, preferred 

Brilliant Earth offers a competitive, robust benefits package. As a full-time Brilliant Earth employee, you can choose to enroll in medical, dental and vision insurance plans, 401(k) plan with matching contribution, and commuter benefits. We offer paid parental leave, an open PTO policy, and an employee discount on our products. Employees of Brilliant Earth have access to an Employee Assistance Program which includes mental health counseling, and can participate in regular wellness events led by the culture team.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

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