At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

As the Director, Marketing Operations, you will lead marketing operations and analytics for our global marketing team. You will oversee our marketing CRM platform, martech integrations, and marketing analytics functions. In addition, you are responsible for strategy and execution for our global, NA, and LATAM marketing programs and will align closely with our APCJ and EMEA marketing teams.

You will partner closely with all marketing teams responsible for delivering marketing programs and be a valued partner in helping us optimize our marketing mix, scaling our CRM platform, ensuring that we have the infrastructure to set up and monitor campaigns properly, deliver leads, and support the global marketing organization with reporting and insights. You will play a critical role in supporting world-class execution and have visibility across our entire marketing portfolio, providing continuous feedback as to how we can continue to experiment and improve our GTM. We are looking for someone who can work cross-functionally across our field marketing, demand generation, product marketing, solutions marketing, paid media, events, and digital marketing teams. You will partner closely with our BDR organization to support demand operations, ensuring that the BDRs know our marketing calendar, optimize sequences, and share feedback on marketing programs, messaging, and content. Finally, you will drive a close interlock with sales operations to ensure that our pipeline reporting and measurement frameworks are consistent.

This is a player-coach role and will be responsible for strategy and execution. In addition, you will lead an organization with multiple people managers and be responsible for building and mentoring our next generation of marketing operations leaders.

Duties/Responsibilities:

• Lead and mentor a team of high-performing marketing operations professionals while driving close interlock with marketing partners to build best practices and accountability.
• Own our Marketo platform and roadmap, and drive best-in-class execution for our marketing CRM and campaign taxonomy.
• Lead our marketing analytics function, including reporting, data modeling, forecasting, and continual enablement across other marketing teams.
• Source, review, and build martech integrations into our CRM platforms while providing a critical perspective to making sure we are evaluating and managing our technology appropriately.
• Support QBR and other business reporting cadences as well as ad hoc reporting needs
• Drive continual enablement and alignment with marketing partners to ensure that all marketing teams know how to involve and work with marketing operations.
• Oversee lead scoring and lead management to ensure that we’re delivering high-quality leads to the BDR organization, that all leads are being actioned on, and that the BDR team is aware of our marketing calendar.
• Support improving and refining our campaign intake and setup process.
• Partner with data engineering to support data infrastructure and data hygiene improvements.
• Align closely with sales operations and FP&A to ensure that we have consistent reporting and measurement frameworks across the business.

Education and Experience:

• BA/BS in business or technical discipline; MBA is a plus.
• 12+ years’ experience in marketing operations in enterprise SaaS
• 7+ years leading and mentoring high-performing marketing operations teams as a manager of managers.
• Highly experienced at marketing CRM platforms (Marketo or Eloqua), Salesforce, data visualization platforms (Tableau or Power BI), and Adobe Analytics or Google Analytics
• Strong data manipulation and database modeling skills, SQL experience, ability to create data sets, and design and evaluate data models
• Exceptional understanding of the SaaS demand journey tied to quantifiable metrics.
• Demonstrable experience analyzing marketing data, driving insights from performance, and rapidly iterating on results.
• Ability to thrive in a matrixed organization and build rapport with field marketing, demand generation, content marketing, product/solutions marketing, and sales operations.
• Experience partnering closely with BDR/SDR and field sales organizations.
• Strong interpersonal skills and ability to build trust with cross-functional stakeholders.
• International marketing experience (APCJ, EMEA) nice to have.

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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.