Director of Analytics, Marketing

Director of Analytics, Marketing

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

We are looking for an experienced, hands-on marketing analytics leader who can partner with our Marketing team to help drive forward our User Acquisition efforts. You will help shape our marketing strategy by leading a Marketing Analytics team execute on initiatives to scale monthly channel spend and maximize ROI. You’ll work with senior leadership to establish attribution measurement tools, models, and frameworks within an ever-evolving media and privacy landscape in order to continuously improve our grasp of the business. This individual will manage a team of managers and analysts, and will be expected to be drive insights, experiment design, and incrementally testing across our breadth of marketing channels.

Responsibilities: 

  • Lead and grow a team of marketing data analysts who will support and provide insights and direction to channel owners.
  • Spearhead the development of data models and algorithms to help us understand our marketing tactics better, especially as it relates to acquisition channel attribution, customer segmentation, and incrementally.
  • Expand operational scale of the Marketing team through implementation of marketing automation solutions such as third-party APIs and tag management platforms.
  • Drive proper experimental design, and provide advanced analytical support on marketing campaign tests with clear conclusions on test outcome
  • Partner with Marketing leads to identify new reporting and data requirements, document requirements, build reports and coordinate with engineering to provide the necessary data points
  • Monitor website traffic and conversion metrics, customer engagement levels and LTVs on an ongoing basis. Be the subject matter expert on identifying marketing trends and diagnosing data anomalies

Experience & Skills: 

  • 8+ years of in-depth Business Intelligence experience ideally in partnership with Marketing, Live Ops, Growth, or Product Management departments
  • Strong communication skills. Able to effectively communicate in a clear and concise manner. Experience communicating analyses and fielding questions from executive team members
  • Experience with experiment design and A/B test analysis across multiple KPIs
  • Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions and present results to the team
  • Detail-oriented and exceptionally organized. Able to multi-task, prioritize, and manage multiple projects in a fast-paced, ambiguous environment
  • Experience with cross team project management
  • Expert proficiency with SQL
  • Experience with Web Analytics platforms 
  • Experience with data visualization software 
  • Prior experience working with Media Mix Modeling, Multi-touch Attribution, and TV/Audio Media Measurement

Preferred Experience & Skills:

  • Experience with Amplitude a huge plus
  • Experience with Tableau Desktop or Looker a plus
  • Experience with BigQuery/Snowflake and Python a plus
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Logos/outerjoin logo full

Outer Join is the premier job board for remote jobs in data science, analytics, and engineering.