Growth/Marketing Analytics Lead

Growth/Marketing Analytics Lead

This job is no longer open

We are looking for a Growth Analytics Lead to join the Business Strategy & Analytics team under the broader Analytics org, with the primary goal of driving Marketing efficiency, accelerating our demand growth through testing, valuation, and analytics. This role will report directly to the Head of Business Strategy & Analytics, and regularly interact with Performance Marketing and other senior stakeholders including the C-suite. 

Here’s what you’ll do as part of the team:

  • Drive analysis/business strategy, transforming data, and drawing insights that inform strategic Media spend decisions with our Exec team, focusing on maximizing our growth trajectory and revenue opportunities
  • Accelerate the expansion of our Marketing portfolio; partner with stakeholders to define and frame questions, determine and get alignment on analytical approach; extract and manipulate data from database; synthesize analysis, derive insights, and present findings and recommendations
  • Manage the planning, execution, and analysis of A/B tests, using analytical and statistical approaches to continually improve marketing results
  • Own the valuation of our user-acquisition channels, and provide thought partnership to Marketing (Performance Marketing, Retention Marketing, Brand Marketing) on user growth strategy
  • Use data analysis and modeling to drive greater ROI efficiency and effectiveness of our acquisition channels
  • Develop deep understanding of Paid user acquisition trends and factors to help forecasting
  • Develop a strong handle of key business metrics across the company, and become a utility player for the Analytics org across projects

Here are the skills and experience you’ll need to be successful:

  • 5+ years of total relevant experience
  • 2+ years of experience in Marketing/Growth analytics or similarly analytical role
  • 2+ years of Business Strategy / Intelligence or high-growth Operations / Startup experience
  • You are a highly analytical, independent thinker, who leverages business judgment, supported by analysis, to drive critical strategic decisions
  • Working knowledge of Marketing attribution, test vs. control methodologies. Incrementality measurement is a big plus
  • You have exceptional SQL, Excel data analysis skills, and are proficient in Google sheets and slides, Looker experience is a plus
  • You have a “driver” personality - biased toward action, great collaborator, simplifier, and communicator  - constantly pushing toward clarity and delivery
  • Proven ability to manage multiple, competing priorities simultaneously
  • You are a strong communicator that is comfortable working and interacting with senior leadership and a range of teams across the company

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $100,000 - $150,000 + bonus + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. 

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

This job is no longer open
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