Head of Marketing Analytics

Head of Marketing Analytics

This job is no longer open

Have you ever tried to hire a plumber? How about a house cleaner? If you have, chances are it took you way longer than it should. In the era of instant-everything, you shouldn’t have to waste an entire afternoon researching, calling and vetting local service professionals whenever you need one. The market for hiring them is huge — $1 trillion in the US alone — but the process is inefficient and largely offline. 

Thumbtack is transforming this experience end-to-end, building a marketplace that matches millions of people with local pros for almost any project. In making these connections, not only do our customers get more done every day, our pros are able to grow their businesses and make a living doing what they’re great at.

These customers and pros come from all walks of life and every county in the country. We want our team to reflect that. If you come from an underrepresented background in tech, we strongly encourage you to apply. We challenge ourselves every day to make this a place where you can thrive just the way you are, so we can build a product that does the same for our customers and pros.

About the Analytics Team

The Analytics team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.

About the Role

At Thumbtack, we have built a rigorous, data-driven Marketing program that uses a combination of quantitative data, sophisticated technology, and human ingenuity to bring users to Thumbtack and keep them coming back. As our Head of Marketing Analytics, you will be the senior-most marketing leader on our Analytics team. You will partner directly with Marketing leadership to define and execute against an analytical agenda that equips and empowers our Marketing program to set and achieve rigorous, ambitious goals. You will lead and grow a team of marketing analysts embedded in a Marketing team that is industry-leading in its commitment to analytical rigor and culture of accountability for business impact.


  • Drive analytics for a rigorous, performance-focused marketing program, empowering them to use data to define, set, and achieve the right goals for our business
  • Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven marketing program across both paid and non-paid channels
  • Influence senior executive thinking and decision-making through credibly representing both the Marketing and the Analytics points of view
  • Partner with our Finance, Business Analytics, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs
  • Collaborate with analysts and engineers to develop and improve our marketing analytics infrastructure, including data pipelines and predictive models
  • Manage, mentor, coach, inspire, and recruit a team of high-performing marketing analysts
  • Work closely with other Analytics leaders to evolve and continually improve Thumbtack’s analytics culture in a high paced growth environment

Must-Have Qualifications

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 7+ years of analytics experience with 2+ years of management experience
  • Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing program
  • Strong analytical and technical skills, with a willingness to be hands on
  • Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns
  • Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts
  • Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership

Nice-to-Have Qualifications

  • Experience in a marketplace company or high-growth startup
  • Experience designing, executing, and/or using the results of marketing incrementality or lift tests
  • Experience with one or more of: brand measurement, product marketing, customer loyalty

More About Us

Thumbtack is a local services marketplace – one of the largest in the U.S. – that helps millions of people hire local professionals. With hundreds of unique service categories, customers can find a Thumbtack pro for almost anything: landscapers, electricians, personal trainers, even math tutors. And in making these connections, we empower local pros too. Helping them get new customers and make a living doing what they’re great at.

Founded in 2008 and headquartered in San Francisco, Thumbtack is backed by over $400 million in investment from Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners and Baillie Gifford. 

    • See what it’s like to work here  
    • Meet the pros who inspire us
    • Follow us on LinkedIn  
    • Virtual first is here to stay

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. 


Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you are a California resident, please review information regarding your rights under the California Consumer Privacy Policy Act contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.

This job is no longer open
Logos/outerjoin logo full

Outer Join is the premier job board for remote jobs in data science, analytics, and engineering.