Lead Analyst, Marketing Analytics

Lead Analyst, Marketing Analytics

This job is no longer open

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We’re looking for a driven, analytically-minded professional to join the Growth Analytics - Marketing team! Growth Analytics at Affirm encompaseses Product, Marketing, User, and Analytics Leverage. The team is responsible for the research, reporting, and experimentation vital to build outstanding consumer-facing and merchant products. The ideal candidate will have strong analytical and problem solving skills, an eagerness to collaborate with different teams, curiosity to learn more every day, and perseverance to work through difficult problems specifically related to marketing effectiveness.

What you'll do

    • Drive business outcomes by translating analytic insights into impactful recommendations to help accelerate merchant growth through marketing programs including but not limited to demand gen, lifecycle, partnership and organic, etc.
    • Develop and implement measurement plan and learning roadmap by partnering closely with Business Growth Marketing, Marketing Operations, Product and Data teams to expand Affirm network through most effectiveness marketing levers
    • Own end-to-end analytics workflow, including defining success, implementing data requirements, conducting analysis and forecasting, generating insights and hypotheses, monitoring performance metrics, socializing them across the organization, crafting meaningful dashboards and reports, and developing scalable analytics solutions and data models
    • Mentor and develop junior analysts to adopt best practices as SME in marketing analytics

What we look for

    • Passionate to disrupt the lending and financial industry for the better
    • proven experience in an analytically-driven role (analytics, consulting, finance, etc.)
    • Strong validated understanding of b2b marketing metrics such as CPL, CAC, SQL/MQL, LTV, etc.
    • Strong solid understanding of MarTech/AdTech subjects such as attribution, conversion tracking, CDP/DMP, NAS segmentation, attrition management, etc
    • Exceptional interpersonal skills and ability to influence cross-functionally, driving effective communication with both internal and external / technical and non-technical stakeholders
    • Strong working knowledge of SQL, familiarity with leveraging Python or R for efficient analyses
    • Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
    • Self-starter and driven - you step up and lead the challenges at hand
    • Humility and team player - you go out of your way to help teammates
 
Location
 
We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. and Canada (with the exception of Quebec). Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
 
#LI-Remote
This job is no longer open
Logos/outerjoin logo full

Outer Join is the premier job board for remote jobs in data science, analytics, and engineering.